Loji Introduces Interactive Brand Logos to Mobile Messaging as a Smarter Way to Access Information
iMessage app startup simplifies searching and sharing
PALM BEACH, Fla., March 24, 2017 /PRNewswire/ -- Loji (www.goloji.com), the startup revolutionizing the way people search and share information, has announced the worldwide launch of their first mobile app for iMessage.
Interactive logos enable Loji users to immediately access useful information on their favorite people, places and things, without leaving their text message conversations. Loji aggregates the most functional and contextually relevant information to create a customized profile for each logo. By simply tapping on a logo, users can easily view and share contact details, maps, reviews, social media feeds and so much more – all from one place.
Loji has designed an interface that is both intuitive and easy-to-use. From within iMessage, users can visually search for logos in the app's image-based library. Real-time data, made available through integrations with Google, Facebook and Instagram, add value and utility to the app.
Loji is also a marketing tool, providing a new platform for brands to directly interact with their target audiences. Companies currently have the option to create or edit original branded content or promotions in their logo's profile at no cost. As messaging is set to become the primary form of communication on smartphones, Loji's offerings create long-term value by filling a gap in the mobile advertising space.
When Founder & CEO, Kathryn Harper, was asked how the idea for Loji came about, she explained how she wished her emoji keyboard also included logos of the places she frequented and things she loved. Harper had also grown tired of sending links and screenshots of Google searches to coordinate outings with friends. She saw a unique opportunity to combine these two concepts.
"With Loji, I sought to create an experience that was 'fun', but also had functionality at its core," said Harper. "To meet the needs of today's on-the-go user, Loji needed to seamlessly deliver valuable information at every touchpoint."
Logo Profile Features:
- Content: Contact Information; Maps; Reservations; Order/Buy/Shop; OpenTable; Yelp; Delivery; Contests; Promotions; Chatbots; Direct Call; Customized Directions; Uber; Lyft
- Social Media: Facebook; Instagram; LinkedIn; Pinterest; Periscope; YouTube; Google+; Tumblr
- Location Data: Identifies where a user is; Provides the closest location; Lists additional nearby locations; Automatically updates contact information to selected location
- Logo Library Categories: Restaurants & Food; Coffee & Tea; Bar & Nightlife; Shopping & Stores; Education; Sports; Travel & Hotel; Pets & Nature; Music, Entertainers & Celebrities; Technology & Media; Medical; Beauty & Spa; Government; Everything
Loji understands that the future is in artificial intelligence, giving brands the ability to incorporate chatbots into their logo's profile. This feature benefits both brands and AI by aiding in bot discovery. Loji's platform also relies on machine learning, using a proprietary algorithm to optimize each user's most frequently-used logos.
Unique to Loji, is the offering of interactive logos of people. Once a user signs up for the app, their Facebook and Instagram connections auto-populate in their logo library. Users have the option to personalize their own profile by adding multiple social media accounts.
Loji is free to download on Apple's iMessage App Store, and compatible with the iPhone, iPad and iTouch. The company plans on expanding their interactive logo technology to work across a variety of platforms and use cases.
ABOUT LOJI
Loji's interactive logos are the smarter way to find and share useful information, without leaving iMessage. Empower your search experience to make better connections to what you love. For more information, visit www.goloji.com.
MEDIA CONTACT:
Amber Hopkins Grow
(561) 308-0635
[email protected]
SOURCE Loji
Share this article