LOS ANGELES, March 9, 2017 /PRNewswire/ -- L.O.L. Surprise!™, the hottest new craze in the collectible world, has received two coveted awards down under, winning both the Doll of the Year and Toy of the Year honors at the Australian Toy Association's (ATA) annual event.
This innovative new concept has transfixed youth worldwide with its patent-pending combination of unboxing, collecting, and fashionable doll surprise inside. Being awarded these prestigious awards in the backyard of 2016's number one collectible brand is setting L.O.L. Surprise!™ up for an even bigger 2017.
"The last time we had the Doll of the Year winner was in the early 2000's with Bratz," said MGA Entertainment CEO, Isaac Larian. "We are thrilled to be recognized by the Australian Toy Association and presented with these two outstanding awards for L.O.L. Surprise!™. We look forward to bringing surprise and delight to more kids around the globe in the coming months."
The popular combination of doll and collectible have led L.O.L. Surprise!™ to experience virtual sell-outs as it launched in several markets across the world, and subsequently created an after-market sales frenzy.
Despite new shipments arriving weekly, this exciting toy wrapped mysteriously inside a ball will surely be the hardest gift to find for kids this Easter.
About MGA Entertainment, Inc.
MGA Entertainment, Inc., one of the world's leading consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2™, Bratz®, Num Noms™, Gel-a-Peel™ and Zapf Creation®. For more information, visit www.mgae.com
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SOURCE MGA Entertainment