SHENZHEN, China, Aug. 24, 2015 /PRNewswire/ -- Lomark, one of China's leading mobile demand-side platform (DSP) enterprises, has officially released DSP+, overturning the service mode of existing DSP platforms. The DSP+ platform builds an integrated marketing service mode which is advertiser-centric and integrates 'local advertising service + DSP + DMP.' It is the first service-oriented mobile DSP in China.
Currently, China's mobile advertising industry is still growing rapidly, and the mobile advertising market is experiencing fierce competition. Studies have shown that China's programmatic buying market has consistently maintained a growth rate of over 120% since 2012, and will enter an outbreak period in the next three years.
Although the development of mobile advertising is promising, programmatic buying still faces many challenges. For example, in a disorderly environment of brand communication, how can a quality communication environment be ensured? How can the precise reach of a target user group be realized? And how will it be possible to break through the technical bottleneck and improve ROI effectively?
In order to solve these three problems, the new DSP+ platform released by Lomark fully upgrades the mobile DSP product mode, which changes the value of product-centric to customer-centric, and breaks the limitation of product functions, so as to provide strong support for the full-blown outbreak of the programmatic buying of the mobile market.
The construction of Lomark's DSP+ platform adheres to the user-centered principle, and starts from the perspective of advertisers in platform construction, technology research and development, function setting, visual optimization and even the tone and style of the interface. The platform supports the "dual channel" mode of RTB+PPB programmatic buying, and strives to present an integrated service platform which is simple, flexible and can bring about efficient communication value for advertisers, as well as avoid the waste of resources resulting from complex media buying.
Lomark's DSP+ platform focuses on the mobile DSP and is equipped with function modules such as local data analysis, creative design, effect evaluation and customer management. It combines with the local service mode to provide advertisers with a different concept for a one-stop mobile marketing service.
The release of Lomark's DSP+ platform strives to realize a leap-forward in development, and seeks for a good opportunity to expand to overseas markets on the base of working on the local programming.