London Taxi Advertising Showcases the Company's Great British Patriotism with new Brand Identity

LONDON, May 21, 2012 /PRNewswire/ --

London Taxi Advertising today announces their re-vamped and re-energized brand identity celebrating its British heritage and ten years in the business. The rebrand has been launched in time to mark the Queen's Diamond Jubilee and the London 2012 Summer Olympic celebrations - a historical year for the UK and London Taxi Advertising alike.

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London Taxi Advertising will celebrate ten successful years in the Taxi Advertising industry in June 2012, the same month as the Queen's Diamond Jubilee.

The rebrand starts with the company website, logo and social networks and will be supported with a promotional competition for companies to win a free taxi livery of their design and in the UK city of their choice.

The new website features the textured look of a union jack waving in the wind, and the colours of the flag running current through the theme and new company logo, moving starkly away from the old grey and orange flat website.

Unlike many other Taxi Advertisers websites LTA's offering is campaign focused rather than delving straight into the company details. LTA wanted to promote their client campaigns with the home page acting as the 'front page news'. Every user who visits the site will have a unique experience due to the multiple points of entry for site visitors accessing content.

Users can use dynamic roll over features on the homepage to expand and focus on the content they deem interesting so they can navigate their own way round the site and be in control of their visit, rather than guided through masses of content. Traditional clickable links will be above for visitors to gain more information on Taxi Advertising and the company.

The site upgrades, which will feature both enhanced content of industry news, insights, client case studies and news; and a redesigned format, will provide a better overall user experience and will enhance the company's already well-established position as the leading taxi advertising company in the UK.

Sales Director Paul Tremarco was instrumental in the drive for the company to rebrand and connect with its audience making the most of the feel-good factor around summer 2012, and using the website to promote the company's values and personality.

"In an effort to provide a better advertiser environment and enhanced content for visitors, we are delighted to announce the re-launch of the London Taxi Advertising brand and website which we believe offers an improved user experience and reflects the innovative character of the company itself.

We wanted to show we are as proud of our own brand, as much as we are proud to work with such great clients and agencies. We want to connect to our audience and encourage further advertisers and agencies who wish to advertise on taxis to pick a great British company this summer. Our team is proud to present the new look to LondonTaxiAdvertising.com."

London Taxi Advertising are offering companies the chance to win a free full livery taxi wrap by simply tweeting @LTA_TaxiAdverts which country will win the most gold medals during the 2012 Olympics with the tag #WinATaxiLivery. The winner will be picked at random will be announced on 13th August 2012 after the Closing Ceremony.

Editor's Notes: London Taxi Advertising experts provide businesses with high quality taxi advertising campaigns across the UK. The LTA team has a synergy with the world of taxi advertising that cannot be beaten, nor imitated. The team at London Taxi Advertising love to see brands on the move and has built relationships with the best drivers in London and across the UK who become ambassadors for our advertisers and agencies. See http://www.londontaxiadvertising.com for more details about London Taxi Advertising or visit our Twitter feed: @LTA_TaxiAdverts

Editor's Contact: Christina - Managing Director or Laura at the LTA News Team:

Email: [email protected] Tel: +44(0)207-953-0306.

SOURCE London Taxi Advertising