Long-term success advice for travel agent professionals: Specialty cruises
BELLEVUE, Wash., Dec. 31, 2014 /PRNewswire/ -- This month David Giersdorf, cruise industry expert and CEO of Global Voyages Group, is sharing "Six Reasons Why Professional Travel Agents Should Become Specialty Cruise Experts," a step-by-step look at the growing role of specialty cruise products in the travel industry.
Giersdorf encourages travel agents to secure their future by developing deep expertise around the rising cruise segment, gaining expertise on all fronts, from river and expedition to small ship, coastal and luxury cruises.
There are a number of reasons travel agents should hone their specialty as cruise experts. But here are the six keys, according to Giersdorf:
- To differentiate your business from thousands of other travel agents offering the same mass-market travel products.
- To provide well-rounded insights that are attractive to high-value customers. The more unique travel experience, the more the customer will recognize and value true expertise and the added-value it represents.
- Specialty cruise clients maintain high "customer lifetime value." Thanks to their frequent trips, loftier spend rates and loyalty to trusted advisors, these clients are assets of the highest degree.
- Compelling demographic, economic and psychographic trends are propelling increased demand for experiential and authentic vacations, and specialty cruises fit the bill perfectly, around the world.
- Secure your future with greater total commissions, high life-time-value customers and specialty cruise partners who need you.
- Industry research confirms that traditional travel agents, focused on mainstream cruise and travel products, are losing market share due to consumers growing sophistication and access to online and mobile ecommerce platforms. Most specialty cruise products don't have the reach and resources of the larger brands, thus travel agents can continue to grow their customer base for these type of products.
Global Voyages Group CEO recommends travel agents transform and fuel their business by getting started today. His words of wisdom? Make a commitment. Take action, and begin your professional journey to greater long-term success.
About Global Voyages Group
Based in Bellevue, Washington, Global Voyages Group provides sales and channel management, integrated marketing solutions, reservations and business processing for specialty cruise lines, travel companies and destinations. The company also provides advisory services for product development, pricing and revenue management. www.globalvoyagesgroup.com
About David Giersdorf
David Giersdorf, president and CEO of Global Voyages Group Holdings, Inc., is a highly regarded Cruise and Travel Industry Executive with extensive experience in entrepreneurial, privately held and publicly-traded businesses, including senior executive leadership positions at Holland America Line, Ambassadors International, Windstar Cruises, Paul Gauguin Cruises, American West Steamboat Company and the award-winning marketing firm CF2GS. He has previously served as chairman and vice-chairman of Cruise Lines International Association, and participated in numerous other Travel Industry and Civic organizations.
Contact: [email protected]
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SOURCE Global Voyages Group
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