Loopd Selected as Finalist for SXSW Accelerator Competition
Proximity Marketing Innovator Showcases Real-Time Analytics Wearables That Change the Game for Event Marketers
SAN FRANCISCO, Feb. 2, 2015 /PRNewswire/ -- Loopd, Inc., the emerging leader in proximity marketing for corporate events, was selected as a finalist in the Enterprise and Smart Data Technologies category for the 7th annual SXSW Accelerator competition presented by Oracle, the marquee event of SXSW Interactive Festival's Startup Village, where leading startups from around the world showcase some of the most impressive new technology innovations to a panel of hand-picked judges and a live audience. Loopd provides event marketing solutions to prove event ROI, deliver higher quality leads, gather accurate attendee profiles, optimize event marketing strategies, and enhance attendee engagement. Backed by DJF Founder Tim Draper, Salesforce CEO Marc Benioff and other super-angels, Loopd revolutionizes how people share, gather and analyze information. Hundreds of companies submitted to present at SXSW Accelerator, and Loopd was selected out of 48 finalists in six different categories.
The two-day event will be held the first weekend of SXSW Interactive, Saturday, March 14 through Sunday, March 15, on the sixth floor of the Downtown Austin Hilton. The pitch competition will then culminate with the SXSW Accelerator Awards Ceremony on Sunday evening, March 15, where winning startups from each category will be announced and honored. The Accelerator competition will feature finalists across categories including Enterprise and Smart Data Technologies, Entertainment and Content Technologies, Digital Health and Life Sciences Technologies, Innovative World Technologies, Social Technologies, and Wearable Technologies. SXSW Category Sponsors include Rackspace, Enterprise and Smart Data Technologies Category Sponsor; and IBM, Innovative World Technologies Category Sponsor and Dyn, Social Technologies Category Sponsor.
Loopd will present alongside seven other companies in the Enterprise and Smart Data Technologies, Saturday, March 14 from 12:30 p.m. - 1:30 p.m.
"As an investor, I've seen hundreds of companies struggle to measure the true ROI of corporate events and trade shows," said Tim Draper, Draper Fisher Jurvetson. "Loopd is taking the mystery out of the efficacy of marketing events and conferences by tracking and measuring interactions between decision makers and company representatives. The company's unique technology approach enables bi-directional information exchanges between companies and event attendees. It allows marketers to not only capture valuable information about customers and leads, but to share content and information directly with people who pass by the exhibit or interact with company representatives at an event—automatically. The solution is a game changer for marketers."
Get Loopd!
Loopd is an advanced Proximity Marketing Solution that comprises a bi-directional beacon, mobile application for users and powerful analytics that track engagement in real-time. Marketers can prove event ROI, focus on higher quality contacts, gather accurate attendee information, optimize event strategies and enhance attendee engagement. Unlike standalone event apps, beacon systems or traditional lead retrieval systems, only Loopd combines the three essential components for an event marketer.
"Over the past six years of companies competing in SXSW Accelerator, more than 50 percent have gone on to receive funding in excess of $1.7 billion and 12 percent of the companies have been acquired," said SXSW Accelerator Event Producer, Chris Valentine. "This year's finalists have all demonstrated the capability to change our perception of technology and we expect to see them achieve similar, if not greater, success than our past finalists."
For more information about SXSW Accelerator and to view the complete list of finalists, visit the following site: http://sxsw.com/interactive/2015-sxsw-accelerator-finalists.
About Loopd, Inc.
Loopd's mission is to add intelligence to corporate tradeshows, events, conferences and other business gatherings. We help corporate marketers learn how people interact with each other, with the company, and with the company's products. The Loopd proximity marketing solution is the industry's only bi-directional solution that enables the exchange of content and contact information automatically while gathering rich analytics data, so that marketers can accurately measure the ROI of, and optimize, their events. To learn more, visit our website at www.getloopd.com
About SXSW Interactive
The 22nd annual SXSW Interactive Festival returns to Austin from Friday, March 13 through Tuesday, March 17. An incubator of cutting-edge technologies and digital creativity, the 2015 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today. Join us in March 2015 for the sessions, the networking, the evening events, the 18th Annual SXSW Interactive Innovation Awards, SXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade Show, SXSW Create, the Digital Creative Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.
SXSW Interactive 2015 is sponsored by Miller Lite, Esurance, AT&T, IFC, Mazda, Monster Energy, McDonald's, Philips and The Austin Chronicle.
SOURCE Loopd, Inc.
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