Looper - Fashion Accessory Meets Smart Tracker Technology - Launches on Kickstarter

NEWPORT BEACH, Calif., July 21, 2016 /PRNewswire/ -- The creators of the Looper tassel (www.loopertassel.com) believe they have solved the problem of losing or misplacing important belongings. And now they've taken their innovative and fashionable device to Kickstarter. Their campaign will enable IDIO Creative Works, Inc. to fund Looper's mass production. More information about how Looper works and a discussion of its many features is available at http://kck.st/29PkaXL.

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"At IDIO, we believe that technology shouldn't be a separate entity from our lives," says CEO Nick Lee. "Instead, it should be integrated into life through creative solutions to frustrating problems. The fashion world offered one such solution, and Looper is the result of synthesizing smart technology with impeccable style.

"When designing Looper, we wanted to take tracker technology, which can seem too technical and foreign to the average consumer, and build it into something that we all love and are familiar with – a tassel. As a trendy fashion item, we see tassels everywhere: on designer bags, as keyring accessories, and so on. The tassel is the perfect accessory, but hidden inside is tracker technology that has great potential to benefit our lives."

While the Looper tassel incorporates cutting-edge technology, the design is simple so that anyone with a smartphone can use it. Looper attaches to standard key rings and straps via its built-in ring. Simultaneously, the Looper mobile app pairs with the Bluetooth sensor inside the accessory and can also pair with other Bluetooth-capable devices. There are several key functions within Looper. If the distance between Looper and the user becomes too great, both Looper and the app will sound an alarm. If users have trouble finding their lost or misplaced Looper attached to their belongings, they can use the app to make Looper ring.  On the other hand, if users have trouble finding their phone, they can press a small button on Looper to ring the phone. Users can take advantage of a GPS-powered map on the app and even turn off all alarms when desired.

Looper has been designed both as a technological problem solver as well as an attractive fashion accessory. Since the original idea for Looper was conceived in early 2015, the team has worked tirelessly to create a product that exceeds expectations. Made with genuine Italian leather, the tassel offers a soft texture yet plenty of durability. The device's battery life is at least one year, thanks to its patented low battery usage algorithm. Packed inside Looper's small form is a Bluetooth sensor, buzzer and microcontroller unit. With so many features, the quality of handicraft and inspiration from traditional jewelry making is not lost.

"Looper is not just another product that's thrown together in a factory," adds Designer Ben Lee. "From the leather tassels to the metal crown, this smart fashion accessory is handcrafted with great attention to detail."

The first production run of the Looper fashion accessory and smart tracking device is set for this fall, with the first shipment expected in November. Kickstarter backers, who will be among the first people to receive a Looper tassel, will enjoy steep discounts off the anticipated retail price for as long as the campaign runs. Additionally, the more Looper tassels backers choose to buy, the more they will save.

About IDIO Creative Works, Inc.

Hello! We are IDIO Creative Works. IDIO stands for "I Discover Invisible Opportunities." Our vision is to bring technology to our daily lives through design. Today, technology seems just as vital and ubiquitous as air. We truly believe that technology has the ability to fit into our lives like a perfect puzzle piece; the power of technology solely depends on how we design its purpose. Here at IDIO, we strive to redefine the way technology is used. Through our discoveries, life will get even sweeter.

Contact:

Lindsey Park
714-336-0124
Email

SOURCE IDIO Creative Works, Inc.