LoopNet Launches Enterprise Solutions Suite 10: Custom iPad App, Enhanced LoopLink, Branded Reports & Flyers, Enterprise Email Marketing

-- Cassidy Turley, Colliers International, Lee & Associates, RE/MAX Commercial, The Shopping Center Group, and Avison Young Among Recently Signed Enterprise Customers

-- End-to-End Enterprise Marketing Solutions Help Commercial Property Firms Save Time, Cut Costs, and Improve Response

Oct 12, 2011, 09:00 ET from LoopNet, Inc.

SAN FRANCISCO, Oct. 12, 2011 /PRNewswire/ -- LoopNet, Inc. (NASDAQ: LOOP), operator of the most heavily trafficked commercial real estate marketplace, today announced major enhancements to its Enterprise product line for commercial real estate companies and organizations.  Enterprise Solutions Suite 10 now offers custom iPad and iPhone apps, enhanced LoopLink functionality, bulk email campaign creation and management tools, and custom branded reports, flyers, brochures and other marketing collateral.

The launch of LoopNet's new Enterprise Solutions Suite corresponds with a growing list of high profile corporate customers.  For years, LoopNet has powered top commercial brokerage websites, but is now serving an even broader array of clients with an increasingly robust solution set.  Firms that have recently adopted components of the newly enhanced Enterprise Solutions Suite 10 include:

  • Cassidy Turley
  • Colliers International
  • Lee & Associates
  • Jones Lang LaSalle
  • Newmark Knight Frank
  • The Shopping Center Group
  • KW Commercial
  • RE/MAX Commercial
  • NAI Mertz
  • Avison Young

"The Enterprise Solutions Suite 10 delivers an end-to-end, firm-wide marketing solution that increases efficiency, decreases costs, and improves results for our customers.  We are very pleased with the positive reviews and feedback that we have received from our clients," said Thomas Byrne, President and COO of LoopNet.  "The recent client contracts with Cassidy Turley, Lee & Associates, Colliers International and many others are a testament to the potential of LoopNet's Enterprise Solution Suite."

The Enterprise Solution Suite 10 contains the following core modules:

  • Enterprise Search & Display, which offers custom-branded iPad and iPhone Apps, and the industry-leading LoopLink 10 listing search and display engine for corporate websites.
  • Enterprise Marketing, which offers enhanced listing and brand exposure for corporate customers on LoopNet.com and its network.
  • Enterprise Deal Tools, which offers custom-branded HTML email designs, bulk email campaign tools, and custom listing websites.

Highlighted new features of Enterprise Solutions Suite 10 include:

Branded iPad and iPhone App

Branded with the brokerage's logo and returning only the brokerage's listings, the customized app helps impress clients and prospective clients by demonstrating a sophisticated use of the newest marketing technologies available.  It also speeds transactions by enabling access to the firm's complete inventory of availabilities on the road in response to changing client needs.

Less paper is another benefit, and one which was a major selling point for Shawn Massey at The Shopping Center Group.  "I have saved several thousand dollars in printing costs since I started using my iPad to show marketing materials to my clients," he reports.  "It is a far more efficient way to communicate, and it has meant that I have to haul around far less paper."

Branded Marketing Collateral and Report Engine

Brochures, reports, offering memorandums and direct mailings still remain an important part of the property marketing process and communication with clients. LoopNet's Enterprise solutions also provide brokerages with time saving tools for producing consistently-branded collateral pieces directly from their listing data.

"At John Propp Commercial Group, LoopNet is the central hub of all of our sales and leasing marketing efforts.  LoopNet helps us produce professional quality reports, flyers and brochures that carry our brand without ever needing to input data or tie up our graphic team," says John Propp of John Propp Commercial Group.  "All this leads to more time meeting with clients, less time back in the office."

LoopLink 10 - Listing Search and Display

The LoopLink technology for powering listing search and display has also been upgraded, now allowing brokerage site visitors to utilize the polygon search feature (the ability to draw borders around a specific search area) that has proved extremely popular on the LoopNet.com site.  New report creation capabilities, aerial imagery and street mapping have also been upgraded with the LoopLink 10 release.

For more information on Enterprise Solutions, contact corporatesolutions@LoopNet.com or call (866) 907-6415.

About LoopNet

LoopNet, available at http://www.LoopNet.com, operates the most heavily trafficked commercial real estate marketplace online with more than five million registered members and 2.6 million unique monthly visitors as reported by Google Analytics.  LoopNet also now offers one of the largest commercial property databases with more than 25 million commercial property records.  

The LoopNet marketplace covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale.  As of June 30, 2011, the LoopNet marketplace featured more than $450 billion of property available for sale and 6.7 billion square feet of space for lease.

LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including Apartment Realty Advisors, Cassidy Turley, CB Richard Ellis, Coldwell Banker Commercial, Colliers International, Cushman & Wakefield, Grubb & Ellis, Jones Lang LaSalle, Lincoln Property Company, NAI Global, Newmark Knight Frank, The Shopping Center Group and Sperry Van Ness.

Forward-Looking Statements

This release contains forward-looking statements regarding the anticipated benefits of LoopNet's Enterprise products, including their ability to reduce costs, improve efficiency and generate leads for our corporate customers, our efforts to differentiate our online commercial marketplace, deliver increasing value to our customers, and the exposure for available properties listed on our marketplace.  These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties.  Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, the value and functionality of our new products, such as our enterprise solutions and commercial property database, ongoing volatility in the commercial real estate market, whether increased traffic will lead to new registered members, and our ability to convert them into Premium Members and retain them, our ability to continue to attract unique visitors to our website, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, seasonality, our ability to manage our growth and the impact of our pending merger with CoStar, including the possibility that the merger does not close, disruption caused by the merger or that LoopNet products and offerings are modified following the merger.  Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC).  Copies of filings made by us with the SEC are available on the SEC's website or at http://investor.LoopNet.com/sec.cfm.  LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.

For more information contact: Cary Brazeman, 310-205-3590 pr@LoopNet.com

SOURCE LoopNet, Inc.