LoopNet Visitor Traffic Hits All-Time High in First Two Months of 2011

- With 2.7 Million Monthly Unique Visitors in 2011, Traffic Increases 40% Over Prior Year -

- Traffic Now Almost 10 Times Any Other Commercial Real Estate Website -

Mar 08, 2011, 09:00 ET from LoopNet, Inc.

SAN FRANCISCO, March 8, 2011 /PRNewswire/ -- LoopNet, Inc. (Nasdaq: LOOP), which operates the largest online commercial real estate marketplace, hit another all-time high in unique visitor traffic to its website over the first two months of 2011, signaling a rebound in commercial real estate searching activity.  With record-breaking numbers of visitors, LoopNet is maintaining its commanding online visitor traffic lead among commercial property marketing and information services websites.  

LoopNet.com averaged more than 2.7 million unique visitors per month during January and February 2011, representing a 40% increase over the same period in 2010 as well as a new all-time high for the company according to Google Analytics.  

With this surge in activity, LoopNet has averaged nearly 10 times more traffic than the next closest commercial real estate listing website during the past 12 months (ending January) according to comScore, a leading independent website tracking service.  This continues a long-term trend of LoopNet increasing its share of commercial real estate search traffic versus competitors.  

"It's all converging," said Mike Manning, LoopNet Vice President of Marketing.  "A number of recent LoopNet product improvements and innovations are helping our members expand their knowledge of the market, access property information across multiple platforms and devices, and drive increased distribution of listings.  These improvements, coupled with an increase in the general market perception that commercial real estate may be an attractive long-term investment opportunity, are driving search activity."

"The fact that LoopNet generates nearly 10 times the traffic of its nearest competitor translates into unparalleled exposure and advertising value for our members who are seeking to market their properties for sale and for lease."

About LoopNet

LoopNet, available at http://www.LoopNet.com, operates the most heavily trafficked commercial real estate marketplace online with more than 4 million registered members and more than 6 million unique visitors quarterly as reported by Google Analytics.  LoopNet also now offers one of the largest commercial property databases with more than 7.5 million commercial property records.  

The LoopNet marketplace covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale.  As of December 31, 2010, the LoopNet marketplace featured more than $450 billion of property available for sale and 6.7 billion square feet of space for lease.

LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including Apartment Realty Advisors, Cassidy Turley, CB Richard Ellis, Coldwell Banker Commercial, Colliers International, Cushman & Wakefield, Grubb & Ellis, Jones Lang LaSalle, Lincoln Property Company, NAI Global, Newmark Knight Frank, ProLogis, The Shopping Center Group and Sperry Van Ness.

Forward-Looking Statements

This release contains forward-looking statements regarding our share of commercial real estate traffic, drivers of search activity, our efforts to differentiate our online commercial marketplace, deliver increasing information and value to customers, and the exposure for available properties listed on our marketplace.  These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties.  Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, whether additional services will lead to new registered members and our ability to convert them into Premium Members and retain them, our ability to continue to attract unique visitors to our website, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, seasonality and our ability to manage our growth.  Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC).  Copies of filings made by us with the SEC are available on the SEC's website or at http://investor.LoopNet.com/sec.cfm.  LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.

For more information contact:

Cary Brazeman, 310-205-3590


SOURCE LoopNet, Inc.