Lopez Negrete Communications Connects With Verizon

Oct 06, 2010, 11:35 ET from Lopez Negrete Communications, Inc.

HOUSTON, Oct. 6 /PRNewswire/ -- Lopez Negrete Communications, Inc., one of the nation's largest leading independent Hispanic advertising agencies, announced a new business alliance with Verizon Communications Inc. to market its landline telephone, TV and high-speed Internet services, including the company's ground-breaking fiber optic service, FiOS.

"We look forward to working with Lopez Negrete," said Oscar Madrid, Verizon's director of multicultural marketing for consumer wireline and business services. "The firm's Hispanic expertise will help us reach a very important audience of consumers and small businesses. Together, we'll show how Verizon's game-changing FiOS services are not only the best choice in the industry, but how our communications and entertainment services help people enjoy life more passionately."

Lopez Negrete will be the full-service marketing and communications agency of record focused on the Hispanic market. The agency will provide a full range of support, including Hispanic advertising, strategic planning, media buying and planning, creative, digital, promotions, event marketing, and public relations.

"This is a very proud moment for our agency and our industry. Verizon is a visionary leader in the telecommunications category and they completely understand and embrace the important role the Hispanic consumer plays in their long-term success," explains Alex Lopez Negrete, president, CEO and chief creative officer. "The team at Verizon truly appreciated the strategic approach we took to this challenge, embracing multi-channel strategies, segmentation and opportunity valuation resulting in powerful, memorable and highly relevant messaging. We look forward to producing outstanding results that build upon Verizon's superior reputation and commitment to our market."

Lopez Negrete was on a short list of agencies vying for the account through a review process that commenced earlier this summer.

SOURCE Lopez Negrete Communications, Inc.