Lopez Negrete Communications Wins 56 American Advertising Federation - Houston Chapter Awards, Including Two 'Best in Show'
HOUSTON, Feb. 23, 2015 /PRNewswire/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, earned 56 American Advertising Federation – Houston chapter awards, two of which were "Best in Show," in the Digital and Broadcast categories, respectively. 2015 marks the eleventh consecutive year that the agency has earned "Best in Show' awards, with this year being the first year it takes home top honors in two categories.
"While our agency has had a fairly incredible run of earning Best In Show nods in one category or another for a decade – as we go into our 30th anniversary, it's particularly rewarding to come out of a show with two Best in Shows and 54 Gold, Silver and Citation of Excellence awards. To win on this scale with work for almost every one of our clients represented is a testament to our abilities, resiliency and, most importantly, the partnership we enjoy as a team and with our clients. We are very grateful to our clients, our suppliers and everyone who made the work – and the wins – possible. Most importantly, the winning work performed extremely well in the marketplace, and that is what it's all about. It's a very proud moment for us, indeed," says Lopez Negrete Communications president and CEO Alex Lopez Negrete about his agency's recognitions.
Lopez Negrete Communications received the following honors:
- Best of Show – Broadcast for the Walmart Brand Anthem "Precios Altos" commercial: http://bit.ly/1DEphWd
- Best of Show – Digital for the FutFreaks "El Mundial en Papel" social media campaign
- Buzzmill
- One Gold award
- Chrysler
- One Gold and one Silver award
- FutFreaks
- Four Gold awards
- Recreational Boating & Fishing Foundation
- One Gold award
- Samsung
- One Gold and two Silver awards
- Verizon FiOS
- Five Gold and seven Silver awards, and ten Citations of Excellence
- Verizon Wireless
- One Gold and three Silver awards, and three Citations of Excellence
- Walmart
- Five Gold and four Silver awards
- Lopez Negrete Communications
- One Gold and one Silver award, and two Citations of Excellence
"It's a true honor for our efforts to be awarded in this manner," says chief creative officer Fernando Osuna. "Our wins for our 2014 campaigns indicate that the success of our ideas in 2015 depends on a multi-disciplinary, integrated approach that is stronger than ever. We are excited to continue on the same path this year – with groundbreaking creative ideas that achieve client goals and are not dictated by media, but rather designed in a fashion where media is used to serve the ideas."
About Lopez Negrete Communications
Lopez Negrete Communications, Inc. specializes in providing full-service marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Award winning throughout a rich, 30-year history, Lopez Negrete counts as clients some of the nation's largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Walmart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, Chrysler Group LLC, Hilton Worldwide, Feld Entertainment, the Recreational Boating & Fishing Foundation and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees who keep clients at the forefront of a burgeoning Hispanic market.
SOURCE Lopez Negrete Communications, Inc.
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