Lorenz Bahlsen Snack-World Selects SuccessFactors to Drive Business Execution

FRANKFURT, Feb. 1 /PRNewswire-FirstCall/ -- SuccessFactors Inc. (Nasdaq: SFSF) today announced that leading European snack food manufacturer, Lorenz Bahlsen Snack-World, has selected SuccessFactors to help the company better execute against its corporate objectives.  The company will be deploying SuccessFactors' Goal Management, Performance Management, Talent Tracker and Employee Profile to 500 of its senior managers in Germany and Poland, with potential for wider internal deployment later in the coming months and years.

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Lorenz Bahlsen Snack-World produces a range of snack foods. Founded in 1889, the company was the first manufacturer to implement production line packaging in Europe. Today, Lorenz Bahlsen manufactures 14 different branded snacks throughout Europe and has more than in 3,000 employees.

"We were looking for a solution to help us boost productivity and transparency, and enable us to better interact and communicate with our employees," said Katja Weinstock, HR Director Germany for Lorenz Bahlsen. "We evaluated several different suppliers, but were impressed with SuccessFactors from the first moment we saw it. The ability to effectively communicate our goals and execute against them more successfully were of particular interest to our CEO. We very much see SuccessFactors as a management tool for the business. Our Works Council appreciates it as it gives staff an opportunity to capture and showcase their achievements."

Lorenz Bahlsen Snack-World will be initially deploying the SuccessFactors suite to about 500 managers in both English and German in Germany and Poland between January and May 2010 with potential for wider deployment in the latter part of the year.

Reiner Kuster, Managing Director of Lorenz Bahlsen Snack-World Group, added, "SuccessFactors gives us the ability to see how everyone is performing against their individual goals at the click of a button. This not only dramatically changes our ability to coach, manage and mentor staff, but also gives us instant insight into how we are executing against our corporate strategy and objectives as a business."

Peter Prestele, Vice President EMEA Enterprise Sales for SuccessFactors, added, "Better performance comes from better execution, and we're delighted to be an integral part of the management toolkit at a great European conglomerate such as Lorenz Bahlsen.  Ensuring all managers are properly aligned with corporate strategy not only benefits the business itself, it also helps HR play a critical role in proactively driving business performance."

SuccessFactors recently unveiled its cloud-based Business Execution (BizX) Software suite, which enables companies to bridge the gap between strategy and execution. The Business Execution Software suite empowers C-level and human resources professionals alike to tie the performance of their people directly to overall business goals and execute more effectively every day.

About Lorenz Bahlsen Snack-World

Lorenz Snacks – popular in Germany, in Europe and far beyond! Saltletts are THE salted sticks, Crunchips and Chipsletten are both flagship brands in the chips market, Curlys are the most popular peanut flip around and NicNac's are a simply unique nut snack. Our strong brands are driving force and inspiration at the same time! Snacks are us. Lorenz brands dominate the market and can be found literally all over the world – as they have been for over 70 years! No other snack brand offers the full range of all snack specialties. Our new slogan combines the company and the brand: "We are nibbles."

Nibbling is simply part of human nature. It's our aim to serve this demand as well as possible. Today and in the future. LBSnacks has about 3,000 employees, mainly located in Germany, Poland and Austria.

About SuccessFactors

SuccessFactors is the global leader in Business Execution Software. The SuccessFactors Business Execution Suite improves business alignment and people performance to drive breakthrough results for companies of all sizes. More than 5 million users and 2,800 companies leverage SuccessFactors every day. To learn more, visit: www.successfactors.com.

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SOURCE SuccessFactors, Inc.