Lorenzini SNC Wins ITA TAD Award For Innovative, Significant Achievement In The Science Of Equine Product Technology Marketing

Sep 19, 2012, 16:59 ET from International Titanium Association

DENVER, Sept. 19, 2012 /PRNewswire/ -- Lorenzini SNC, an international supplier of titanium products to the medical/surgical and industrial tooling industries, is the winner of the 2012 International Titanium Association's (ITA) Titanium Applications Development Award. The company will be recognized at TITANIUM 2012, 28th annual conference and exhibition, which will be held Oct. 7-10, 2012 at the Hilton Atlanta in Georgia.

Based in Villafranca Padovana, Italy, Lorenzini was nominated for its innovative titanium horse bit, developed by the company's recently created Equestrian Division. Lucia Toson is principal of Lorenzini and Nick Abanera serves as export manager. The company will receive the top prize of $20,000.

Smith-Garrity Ltd. Imports, Berryville, VA, the North American distributor for Lorenzini Equestrian products, nominated the Italian company for the sixth annual ITA award.

The prestigious award reflects the efforts of individuals and organizations in the global titanium industry that demonstrate significant achievement towards improving and expanding the use of titanium in all applications. Last year Synthes Spine Inc., a West Chester, PA-based unit of Synthes International, was the recipient of the award for its Vertical Expandable Prosthetic Titanium Rib.

Earlier this year Smith-Garrity began marketing the Lorenzini horse bits, which exploit "titanium's inherent antibacterial, non-toxic, lightweight properties. The bits are available in various custom models and feature a choice of sizes and anodized colors," according to Robert Smith, managing director of Smith-Garrity and recently appointed international marketing director by Lorenzini.

Smith said the bits "combine the natural, beneficial characteristics of pure titanium with the beauty and elegance of European craftsmanship. Lorenzini titanium products mark a significant achievement in the science of equine product technology." Lorenzini also produces titanium stirrups.

In a testimonial provided by Smith, Stephen Bradley, a member of the 2008 U.S. Olympic Equestrian Team, said the titanium bits were "beneficial on quite a few of my young horses that get strong in the jaw. This bit relaxed their jaws and they stayed focused. Compared with traditional bits, the lightness and negative ions (of the titanium bit) made a difference in performance."

Other contenders for this year's award encompassed a diverse field of titanium innovations including a medical disc providing an alternative to spinal fusion; the development of a titanium alloy and coatings that upgrade performance of gas-turbine engines; a titanium powder-metal process for producing near-net-shape commercial aerospace components; and the development of a titanium assault rifle for military use just a name a few.  Brett Paddock, President & CEO of Titanium Industries, Incorporated and current ITA Grant Committee chair, added "the TAD award represents one of the key missions of the ITA, which is to promote new uses for titanium.  The grant committee reviewed many significant nominees this year which indicates the award is reaching more innovators helping to lead application development within our industry."

The $20,000 prize will be awarded to Nick Abanera, Export Manager for Lorenzini SNC, at the TITANIUM 2012 Conference on October 9, 2012.

Contact: Jennifer Simpson, Executive Director
Denver, Colorado USA
1-303-404-2221 Telephone
1-303-404-9111 Facsimile
conference@titanium.org Email


SOURCE International Titanium Association