LOS ANGELES, Aug. 19, 2015 /PRNewswire/ -- The Los Angeles point guard and number two draft pick D'Angelo Russell will be joining Birchbox on Saturday, August 29th from 12-1PM at The Grove to celebrate the beauty and grooming retailer's arrival in Los Angeles as part of its summer Road Trip. A nationwide voting campaign named LA one of three cities Birchbox will be visiting this summer and Russell will be on-hand to celebrate the pop-up where he will be hosting a meet-and-greet with fans and signing autographs.
D'Angelo Russell is best known for his incredible scoring ability but his style off the court has been equally as impressive. From his iconic red draft day suit to his steady stream of stylish Instagrams, Russell has proved that his fashion is on point. Russell's appearance at Birchbox Man's shop will give fans insight into his daily regimen, his plans for the season, how he feels about joining the star-studded team roster, and more. "Birchbox Man gives guys the opportunity to discover different products in a fun way. I am excited to check out the their LA Road Trip shop at the Grove in my new city and meet with the fans," shares Russell.
Birchbox will be transforming two shipping containers (one for women, one for men) into full-service beauty and grooming shops featuring a Build Your Own Birchbox area, subscription offers, free beauty and grooming services on the roof deck garden, and other activities. Consumers can shop a curated assortment of top-rated, full-size products across skincare, hair, makeup, body, fragrance and grooming categories, with a focus on summer essentials.
The Birchbox multi-city tour is a serious step towards the company's offline retail expansion. Birchbox will ultimately open two permanent stores in 2016 (including the first dedicated Birchbox Man store), the locations of which to be influenced by the performance of the shops in each city.
Customers can visit birchbox.com/roadtrip for details on local events in each city. The Birchbox Los Angeles stop will be located at The Grove (189 The Grove Drive). Hours are as follows:
Friday, August 28, 12 p.m. - 6 p.m.
Saturday, August 29, 11 a.m. - 7 p.m.
Sunday, August 30, 12 p.m. - 6 p.m.
Saturday 12 p.m. - 2 p.m.
Meet Mr. Kate for a book signing and to test out free BeautyMarks
Saturday, 12 p.m. - 1 p.m
Free nail services and astrology readings from Enamel Diction
Meet Basketball Star D'Angelo Russell
*Interviews will be conducted in-person on Saturday August 29th from 11 a.m. – 12 p.m. To secure an interview, please contact:
ABOUT BIRCHBOX: Launched in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. Birchbox redefined the online shopping experience by pairing a monthly subscription of deluxe samples - tailored to customers' unique profiles - with inspiring editorial content to create a seamless path to purchase full-size products online. More than 800 best-in-class beauty, grooming and lifestyle brands are available on Birchbox's e-commerce shop. In 2012, Birchbox launched Birchbox Man and expanded internationally, and in 2014, Birchbox opened its first brick-and-mortar store in Soho, New York. Today, Birchbox has 1 million subscribers and operates in six countries, including France, Spain, UK, Belgium and Canada. Birchbox is headquartered in New York City. To learn more, visit www.birchbox.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.