Los Angeles KJLA-57 Launches 'Encuentra el Tesorito' Contest

Aug 31, 2010, 15:00 ET from KJLA-57

LOS ANGELES, Aug. 31 /PRNewswire/ -- Los Angeles full power station KJLA-57 has launched an aggressive on-air promotion and marketing campaign for LATV's biggest contest ever, Encuentra el tesorito, Look for the treasure.  More than 1,000 radio spots will air over four weeks, in key radio stations, such as KLVE, KSCA, KRCD, KDLD, KSSE, and KLYY.  The winner of the contest will be announced on September 19.

Viewers can participate in the contest by tuning into KJLA-57 every day to look out for "keyword" announcements, and then text the keyword to 97243.  The Encuentra el tesorito contest marks the biggest cash prize award in the history of LATV-owned and operated station KJLA and is expected to achieve a record number of participants. The contest is part of a larger promotional campaign in support of LATV's expansion of programming in the Los Angeles area.

"KJLA's Nielsen local measurements have demonstrated a huge growth for KJLA in key demos. There is no doubt our viewers are embracing the station's new and fresh approach to programming," commented Rafael Gutierrez, General Sales Manager, KJLA. "We have increased our roster of clients and we have renewed existing ones who continue to express great satisfaction with KJLA's performance and efficiency," added  Gutierrez.

KJLA-57, LATV's Los Angeles owned and operated full power, is now featuring original programming Monday through Friday from 6:00AM PT to 10:00PM PT and Saturday and Sunday from 1:00PM PT to 7:00PM PT

About KJLA-57:

KJLA-57 is the Los Angeles home for LATV Network. KJLA-57 is a full power station carried in Los Angeles and surrounding counties on approximately 2.9 million cable homes and 2 million DBS satellite homes. KJLA-57 can also be seen on digital Channel  57.1 over the air in the Los Angeles market.

About LATV:

LATV is the only remaining Latino-owned TV network in the Hispanic television space.  Its programming primarily targets US-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S.  LATV's fully-owned subsidiary, American Latino Syndication, produces and distributes "American Latino" and "LatiNation,"  two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico. For more information, please go to www.LATV.com and www.AmericanLatino.tv