Lot78 Signs Exclusive Agency Agreement with Major European Distributor: Fourmarketing

NEW YORK, Aug. 23, 2013 /PRNewswire/ -- Lot78 Inc.(OTCQB:LOTE), is pleased to announce that it has signed with UK based distributor Fourmarketing to represent the Lot78 brand throughout Europe, Asia and the Middle East.

Fourmarketing is a fashion agency with a diverse and impressive client list representing established brands such as, M Missoni, Paul & Shark, 7 For All Mankind, Stone Island, CP Company, Dior Homme, DSquared2 and Woolrich amongst others. They have showrooms in the fashion capitals of London, Paris and Milan wherein the Lot78 seasonal collections will be shown throughout the year.

Gino Da' Prato – Founding Partner and director of sales and marketing: "We are delighted to introduce Lot78 to our growing portfolio. Fourmarketing has a wealth of experience in premium men's and women's wear sales, distribution and public relations.  I feel confident that the market will embrace this collection and we look forward to helping build on the momentum that the brand has already gained."

Ollie Amhurst CEO of Lot78 says, "We are extremely excited to be partnering with such a reputable showroom as Fourmarketing.  We strongly feel they will enable Lot78 to substantially increase its turnover and further our reach to stores worldwide while keeping the integrity of the brand."

About Lot78, Inc.


Lot78, Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel – retailing under the brand name "Lot78" in five continents, including: North America, Europe, Asia, Australia, and South America.  Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.  

Lot78, Inc. is quoted on the OTCQB in the United States of America under the symbol LOTE.OB.  For more information, please visit http://www.lot78.com.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Actual results could differ from those projected in any forward-looking statements due to numerous factors.  Such factors include, among others, Lot78's products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry.  These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements.  Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate.  Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission..

SOURCE Lot78, Inc.