NEW YORK, May 8, 2013 /PRNewswire/ -- Lotame Solutions, Inc., the global leader in unifying data management, today launched Crowd Syndicate™, a new and sophisticated data management solution that gives publishers, ad networks and brands a permission-based system with the ability to share first-party data in a safe and secure way.
Available to any existing or new Lotame client, Crowd Syndicate further expands data available within Crowd Control®, Lotame's feature-rich DMP, by providing publishers and brands with enhanced control over peer-to-peer sharing of first-party data. Crowd Syndicate offers publishers added control features and access to premium data sets that have been previously unavailable to them.
"Now more than ever, marketers and publishers are looking to unlock the very substantial value that's inherent in their proprietary data," said Jonathan Margulies, managing director at Winterberry Group, a strategic consulting firm that focuses exclusively on the marketing, media, technology and information industries. "What they critically need are solutions that enable them to manage, safeguard and activate that data—allowing them to leverage their information assets, share data with trusted partners and maintain a high degree of control."
With the launch of Crowd Syndicate, clients can now:
- Develop direct relationships with other vertical publishing leaders within the Lotame client base to share data they find useful and beneficial to their business;
- Build and augment new and existing audiences with partner data as well as set critical restrictions on shared first-party data; and
- Enrich consumer profiles by filling the gaps they may have in their own first-party data to maximize reach of relevant audience segments without reliance on third-party data sources.
Crowd Syndicate was developed with consumer data privacy in mind. It gives the data owner full control over all aspects of the exchange process from what can or cannot be shared to the duration of time data can be accessed. Additionally, Lotame clients are now able to set pricing for data used by authorized partners. At a time when browser changes and policies may limit the accessibility and value of third-party data sources, Crowd Syndicate enables Lotame clients to maximize the scope of available first- and second-party data sources to meet their audience marketing needs.
"Whether clients are on the sending or receiving end of the data sharing process, Crowd Syndicate provides both parties with a seamless way to control their exchange of valuable first-party data," said Kalyan Lanka, VP of Product Management at Lotame. "Now, our clients can easily tap into premium data sets that are attractive to advertisers, and do so in a safe and secure manner."
To learn more about Crowd Syndicate, visit http://www.lotame.com/data-management-platform/crowd-syndicate.
Lotame is the global leader in unifying data management, empowering innovative publishers, ad networks and brands to unlock the full value of their audience data. Clients leverage Lotame's Unifying DMP, Crowd Control® to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit www.lotame.com.
SOURCE Lotame Solutions, Inc.