Loti Selected by CMG Worldwide to Protect Digital Likeness of Legendary Talent and Estates

Amidst growing digital likeness threats, CMG Worldwide will deploy Loti's likeness protection technology to safeguard its roster of cultural icons and estates from unauthorized digital use

LOS ANGELES, Oct. 14, 2025 /PRNewswire/ -- Loti AI, the leader in likeness and IP protection technology, today announced a partnership with CMG Worldwide to use Loti AI's advanced technology and services to protect CMG's portfolio of legendary personalities and estates from unauthorized digital use and manipulation.

CMG Worldwide, a global leader in intellectual property management and brand licensing, is renowned for representing many of the world's most influential figures in entertainment, sports, and culture. By deploying Loti's likeness protection technology, CMG will gain continuous monitoring, detection, and takedown capabilities to prevent unauthorized reproductions and impersonations of its clients' images and voices across digital platforms.

"Each of the personalities we represent has left a lasting mark on culture. Unauthorized digital reproductions not only risk their reputations but also distort history itself," said Joey Roesler, CMG Worldwide. "Loti gives us the ability to protect their likenesses and preserve the integrity of the stories and legacies they created."

CMG clients covered under Loti protection include: Burt Reynolds, Christopher Reeve, Ginger Rogers, Harry Belafonte, Jimmy Stewart, John Wayne, Judy Garland, Mickey Rooney, Raquel Welch, Andre the Giant, Joe Louis, Macho Man Randy Savage, Rocky Marciano, Sugar Ray Robinson, David Ruffin, Albert Einstein, Gen. George Patton, Mark Twain, Neil Armstong, and Rosa Parks.

"The growing need for technology underscores a new phase in legacy and rights management, as historic estates and modern talent turn to continuous digital protection to defend authenticity, reputation, and value in an era of near-limitless content manipulation," said Luke Arrigoni, CEO, Loti AI. "We're proud to work with CMG to protect the likeness and legacy of some of the most well-known and culturally important names across time."

CMG's decision reflects a broader industry shift toward proactive digital rights protection, as talent managers, estates, and licensing firms confront the growing challenge of manipulated or unauthorized likeness use online.

AI tools have made it easy to create digital replicas of people who can no longer consent to the use of their likeness, leaving the image, voice, and legacy of cultural icons more vulnerable than ever. By extending Loti's likeness safeguards to the legacies of these icons, Loti ensures that the world's most recognized figures are represented with accuracy, consent, and respect.

"This partnership reflects Loti's commitment to empowering individuals to choose what they share or keep private. As synthetic media becomes more pervasive, these protections are fundamental to preserving trust in the digital world," said Arrigoni. "Families and estates must have the capability to enforce their decisions on how posthumous likeness is used. Protecting the legacy of these icons brings us closer to a future with zero unauthorized content and zero violations of consent across the internet."

ABOUT CMG WORLDWIDE
Founded in 1980, CMG Worldwide is a global leader in the management and protection of intellectual property rights for icons across entertainment, sports, history, and music. With over four decades of expertise and more than 1,700 clients represented, CMG combines legal, marketing, and digital innovation to safeguard and grow the legacies of the world's most celebrated figures. Their dedicated team operates internationally, supporting clients through licensing, endorsements, and next-generation brand initiatives, including pioneering work in extended and digital reality. In addition to Loti, CMG utilizes a wide array of cutting-edge AI software vendors to monitor and shape the digital marketplace—promoting brand cohesion, protecting client integrity, and preventing unauthorized or misleading uses of their likeness, voice, and story across emerging media channels.

ABOUT LOTI AI
Loti AI  is a digital likeness protection technology company specializing in voice, facial recognition, and deepfake detection to safeguard individuals from unauthorized use of their identity online. By scanning the internet for misappropriated content and issuing takedowns that are 95% effective within a day, Loti ensures the digital rights and privacy of its clients—from celebrities to everyday consumers. Founded in 2022, the company leverages advanced artificial intelligence to create a safer digital environment, empowering individuals to take control of their online presence.

X: @LotiApp
LinkedIn: linkedin.com/company/goloti/
Media Contact: Sunshine Sachs Morgan & Lylis | [email protected]

SOURCE Loti AI