PETERBOROUGH, N.H., June 16, 2021 /PRNewswire/ -- LotLinx, the automotive industry's leading inventory marketing technology company, releases its latest white paper to help dealerships nationwide navigate the industry's recent stocking and pricing fluctuations.
The company's proprietary data network has been tracking the industry's stocking and pricing fluctuations to determine the most effective way to mitigate this potential risk.
The LotLinx proprietary data set is pulled from a deep integration into the automotive ecosystem, tracking 100 million vehicles and indexing over 35 thousand websites at the VIN-level. This data is used in conjunction with cookie-free, contextual and behavioral audience-based data to power the LotLinx platform. As a leading data and technology company, LotLinx aims to empower automotive professionals with actionable insights in the hopes of better navigating the unconventional roadblocks facing the industry.
"The past year's volatile market has reiterated the importance that strong financial results depend on how successfully dealers can offload inventory risk against dynamic market conditions," says Len Short, Chairman/CEO of LotLinx. "Resilient dealers who want to remain strongly profitable, regardless of changes in the marketplace, need to adopt a VIN-aware marketing strategy."
About LotLinx: Founded in 2012 and based out of Peterborough, NH, LotLinx is the automotive industry's leading inventory management and retailing technologies platform. Enabling a cloud-based connected lot, LotLinx empowers automotive dealers and forward-thinking OEMs to automate their retail inventory merchandising with unparalleled precision. To learn more about LotLinx, please visit www.lotlinx.com or email [email protected].