Loton Announces the Appointment of Schuyler Hoversten as Chief Revenue Officer of LiveXLive Subsidiary

LOS ANGELES, Oct. 5, 2015 /PRNewswire/ -- Loton, Corp. (OTC: LIVX) announced that media and entertainment veteran Schuyler Hoversten has joined the company as Chief Revenue Officer of its LiveXLive subsidiary.

Prior to joining LiveXLive, Mr. Hoversten was the co-owner and inaugural Team President of LA KISS pro arena football team, overseeing all aspects of the business including sponsorship, ticketing, and merchandise revenues. Additionally, he managed the team's brand identity, marketing and game day entertainment initiatives with rock legends Gene Simmons and Paul Stanley. Under Mr. Hoversten, the team achieved the top revenues, attendance and media coverage across the league.

Mr. Hoversten previously oversaw the business development for the Los Angeles Dodgers for four years, tasked with increasing the team's revenue streams. Under his leadership, the Dodgers set new revenue records year-over-year, in addition to implementing first-ever brand entitlement and activation spaces at Dodger Stadium, including the United Club Suites, Lexus Dugout Club and Ketel One Lounge. Mr. Hoversten also served as VP of Business Development for the Colorado Crush Arena League Football Team for four years, responsible for all aspects of the team's business operations including ticketing, sponsorship, game day operations, marketing and promotions.

"Schuyler is leading our revenue generation strategy and path to profitability," commented Robert Ellin, Executive Chairman of Loton, Corp. "He has an outstanding business acumen and a keen understanding of the media and entertainment industry. He has already made a significant impact by structuring a 4-year partnership with Rock in Rio – the largest music event in the world!"

"We are on the forefront of a cultural shift in how fans want to experience music. I'm excited to help LiveXLive become the dominant player in the live digital music space," commented Mr. Hoversten.

About Loton, Corp. (OTC: LIVX)
Loton, Corp. (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe.

Forward Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.

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SOURCE Loton, Corp.