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Lotus Entravision Reps Appoints Two Experienced Sales Executives

New Vice President, Southeast Region and Senior Account Executive, Northeast Region Latest Additions to LER's Growing Sales Team


News provided by

Lotus Entravision Reps

Jul 06, 2010, 07:00 ET

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NEW YORK, July 6 /PRNewswire/ -- Lotus Entravision Reps (LER), the radio sales rep firm representing more than 125 Spanish-language radio stations, 75 websites and multiple mobile platforms, announced today the appointments of Don Parsons to Vice President, Southeast Region and Jose Villafane to Senior Account Executive, Northeast Region.  Mr. Parsons, who joins from CaribeVision, will be responsible for overseeing the representation of LER's Spanish-language stations in the Southeast region and will be based in Miami.  Mr. Villafane, joining from Univision Television, will oversee sales for LER's Spanish-language stations in the Northeast region.

"Adding knowledgeable and experienced sales professionals who are well-versed in the Spanish-language media industry like Don and Jose demonstrates our ability to attract the best and brightest to serve our clients," said Phillip Woodie, President of LER. "We're pleased to welcome Don and Jose to the company and look forward to their contributions."

Previously, Mr. Parsons was President of Sales at CaribeVision, where he led the sales division of the Spanish-language television station group with properties in New York, Miami and Puerto Rico.  Prior to CaribeVision, he was with Southeast/Midwest Regional Sales Manager at Liberman Broadcasting.  Mr. Parsons has also held senior roles at Radio Unica, Miami Herald Publishing Company, Petry Latino/Netspan, Telmundo and Univision.  

Prior to joining LER, Mr. Villafane was Local and National Sales Manager for Univision Television in Atlanta.  Prior to Univision, he was Southeast Region National Sales Manager at Radio Unica.  Throughout his 13 year career, Mr. Villifane also served in various roles at Univision Radio and Katz Media Group.  

About Lotus Entravision Reps

Lotus Entravision Reps (LER) specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 125 Spanish-language radio stations in 36 of the top 50 U.S. Hispanic markets. LER's portfolio of media partners includes industry leading broadcasters Lotus Communications, Entravision Communications, Border Media Partners, Bustos Media, Lazer Broadcasting, MVS, Tejas Broadcasting and The Imagen Group. LER is headquartered in New York City with regional offices around the country.

SOURCE Lotus Entravision Reps

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