NEW YORK, Oct. 19, 2015 /PRNewswire/ -- Bankrate, Inc. (NYSE: RATE) announced today that award-winning journalist Lou Ferrara has been named Chief Content Officer of its Bankrate.com division effective October 26, 2015. Mr. Ferrara will be based in Bankrate's New York City Office and report to Bankrate.com's Chief Executive Officer, Scott Kim.
"Lou Ferrara is ideally suited to take over the leadership of Bankrate.com's content strategy," stated Scott Kim, Chief Executive Officer of Bankrate.com. "Lou's expertise in spearheading innovations and introducing new mobile, video and social technologies will further enhance Bankrate's content offering and take the company to the next level," Mr. Kim added.
Mr. Ferrara spent more than ten years at The Associated Press in several roles, most recently as Vice President for Content Verticals, Digital News Products and Social Media. Under Mr. Ferrara's leadership at the AP, his teams launched automated writing software, some of the first virtual reality news storytelling and new technologies related to user-generated content and news story usage analytics.
Prior to the AP role, Mr. Ferrara was the General Manager for Electronic and Digital Media at the Herald-Tribune Media Group in Sarasota, Florida, where over his tenure he oversaw print, web and TV operations. Previously a reporter, Mr. Ferrara has written for several publications, including the Philadelphia Inquirer and the Baltimore Sun.
Mr. Ferrara is an advisory board member for the Poynter Institute and the Povich Center for Sports Journalism. He received his undergraduate degree in journalism from the University of Maryland.
About Bankrate, Inc.
Bankrate is a leading online publisher, aggregator, and distributor of personal finance content. Bankrate aggregates large scale audiences of in-market consumers by providing them with proprietary, fully researched, comprehensive, independent and objective personal finance and related editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, senior care and other categories, such as retirement, automobile loans, and taxes. Our flagship sites Bankrate.com, CreditCards.com, insuranceQuotes.com and Caring.com are leading destinations in each of their respective verticals and connect our audience with financial service and senior care providers and other contextually relevant advertisers. Bankrate also develops and provides content, tools, web services and co-branded websites to over 100 online partners, including some of the most trusted and frequently visited personal finance sites such as Yahoo!, CNBC, AARP and Bloomberg. In addition, Bankrate licenses editorial content to leading news organizations such as The Wall Street Journal, USA Today, and The New York Times.
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SOURCE Bankrate, Inc.