Louisville Slugger® Launches Online Store with Shopatron in Time for Season Opener

Mar 31, 2011, 14:30 ET from Shopatron, Inc.

SAN LUIS OBISPO, Calif. March 31, 2011 /PRNewswire/ -- Louisville Slugger® has launched a new online store just in time for the start of the 2011 baseball season.

(Logo:  https://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Louisville Slugger, the official bat of Major League Baseball® and sponsor of top collegiate baseball and fastpitch programs, has partnered with Shopatron to launch an online store – accessible via the "Shop Now" tab on Slugger.com – that allows customers to shop online for the bats and equipment the pros and college players use.

Louisville Slugger's new store offers a full array of Louisville Slugger TPX® and TPS® bats, fielding gloves, batting gloves and equipment bags.

By using Shopatron's retail-integrated eCommerce solution, Louisville Slugger partners with its dealers for online orders by assigning those orders to local, authorized dealers. Consumers can then choose to have their baseball and softball equipment shipped directly from dealers or made available via in-store pickup at the local shop. This allows customers to test and try on products, or get expert advice from sales staff.

"Shopatron is a great way for our company to sell its many products online while allowing our trusted and loyal brick-and-mortar retail customers to be part of those sales," said Louisville Slugger President Marty Archer. "We'll both enjoy the benefits of this online sales solution and also expect to see Shopatron help drive additional traffic into stores from customers who wish to pick up our products where they live."

Louisville Slugger joins a roster of more than 250 sporting goods brands working with over 5,000 sporting goods dealers to fulfill orders on the Shopatron Network.

"We're excited to bring Louisville Slugger into the Shopatron order exchange," said Ed Stevens, Founder and CEO of Shopatron. "Louisville Slugger is a household name in the sporting goods industry, one that's been producing baseball and softball equipment since the 1800s. Now, by using our retail-integrated eCommerce system, they can sell online without undercutting their local dealers. It's a perfect fit, not only for Louisville Slugger, but for its loyal consumers and trusted dealers as well."

To learn more about Shopatron's unique eCommerce solutions, call 1-866-625-5050 or visit ecommerce.shopatron.com.


Louisville Slugger® is the Official Bat of Major League Baseball® and is a name synonymous with America's pastime. Originating in 1884, Louisville Slugger bats graced the hands of the greatest players in baseball history, including Babe Ruth, Ted Williams, Jackie Robinson and Hank Aaron, to name a few. Sixty percent of MLB players today swing Louisville Slugger bats, including Alex Rodriguez, Buster Posey, Jim Thome, Joey Votto and Troy Tulowitzki.  

Louisville Slugger also makes TPX® baseball equipment for college, high school and youth players, as well as TPS® equipment for slow-pitch and fastpitch softball. Louisville Slugger is a brand of the Hillerich & Bradsby Co., a fifth generation family-owned business that also owns and operates Louisville Slugger Museum & Factory and makes PowerBilt® golf clubs and Bionic® Gloves for a variety of sports and hobbies.


Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers. Shopatron clients include Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet.

For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.