DENVER, Feb. 3, 2020 /PRNewswire/ -- If you're considering sending Valentine's greetings this month, you might add your lawyer to the list, according to new research from Vanguard Communications that reveals lawyers are more loved online than even doctors.
Learn more at LoveAndDoctors.com
Analysis of 1.5 million Yelp reviews shows lawyers are 44% more likely than doctors to receive a 5-star review, according to Vanguard Communications, a national healthcare marketing and management consulting firm.
A lawyer is 72% less likely than a doctor to receive a 1-star online review. The average Yelp star rating for a doctor is 3.5. For a lawyer, the average is 4.2.
"Physicians consistently rank in the top five of the public's most trusted professions, with attorneys consistently ranking lower. But online reviews tell a different story," says Ron Harman King, Vanguard CEO.
The difference appears at least partially due to the polarization of patients rating healthcare experiences either more critically and more positively than other service businesses, such as restaurants and hotels.
Compared to restaurants, for example, doctors are 64% more likely to receive a 5-star review but 194% as likely to receive a 1-star review.
A study of nearly 35,000 online healthcare reviews, Vanguard found that 96% of unhappy patients complain not about the quality of medical care but customer service issues, such as phone hold times and wait times.
If there's a lesson to be learned just in time for Valentine's Day, King explains, it's that picking a doctor can be a lot like online dating.
More than 40% of patients who write 5-star online reviews gush about their doctors' bedside manner, good communication, and staff who show love for the patients.
Trends indicate that online reviews are playing a growing role in choosing doctors for virtually all age groups. For example, the recent National Poll on Healthy Aging reports that 43% of patients aged 50-80 use online reviews to make decisions about their healthcare provider. That's the same percentage who consider the opinions of their family and friends when picking a doctor, a surprising finding.
"Just as in their romantic lives, people generally want long-term relationships with their doctors. You're really looking for a professional with whom you can have respect and good chemistry with," King says.
About Vanguard Communications & Healthcare Process Improvement
Vanguard Communications is a Denver-based firm specializing in the integration of healthcare digital marketing, patient education and communications along with operational analysis and medical practice improvement. Founded in 1994, Vanguard serves small to large private and academic medical practices from coast to coast.
Lisa Long [email protected]
Who receives 5-star reviews
Lawyers are 44% more likely than doctors to receive a 5-star review.
SOURCE Vanguard Communications