LoveCinema.com Names COO and Senior VP of Sales

NEW YORK, April 5 /PRNewswire/ -- LoveCinema, Inc. (www.lovecinema.com) today announced the appointment of George Alexandrou as Chief Operating Officer and Rick Hack as Senior Vice President of Sales.  Alexandrou and Hack join the social media and marketing company as it enters a new phase of growth and development. Alexandrou will oversee strategic planning with a focus on operational efficiency. 

"George is a smart and savvy professional with deep experience in film and start-ups. LoveCinema is fortunate to have him to drive our growing company as we build out operations and partnerships," CEO Matthew Melucci says. 

Alexandrou is a principal of Berry Hill Films,  where he has been responsible for the production, marketing, and project development for Berry Hill's slate of films, including /Jekyll & Hyde/. Alexandrou served as President of the King Biscuit Entertainment Group where he executed a multi-million dollar sale of King Biscuit's assets to Wolfgang's Vault.  

Rick Hack will lead LoveCinema's sales effort, developing  on and offline social marketing campaigns, for studios, production companies and distributors.  Hack has a 15-year rich history in the music, film, technology and entertainment spaces.  "Rick is a highly respected salesman. His depth of experience providing new media solutions for brands makes him an ideal fit for LoveCinema," Melucci says.

Hack previously provided advisory services for NEO, where he developed new revenue streams for media entertainment, technology, consumer lifestyle brands, and media.  Prior to his role with NEO, Hack was Head of Entertainment for CBS Altitude Group, where he negotiated more than $25 million in revenue. 

ABOUT LOVECINEMA

LoveCinema, Inc. is a social media and marketing company driving conversation and excitement around watching films. The company provides film makers the ability to cost-effectively market films to the most influential fans. Through its social marketing services and technology, LoveCinema helps studios and distributors turn movie viewing into an event. With the community platform and social tools on LoveCinema.com, an integrated Facebook application, Celebrity Friends, and iPhone application, MovieBuddy, LoveCinema makes it practical and fun for fans to engage around films.  

LoveCinema was recently named a finalist in both the European and North American competitions of the prestigious Red Herring Awards.  

SOURCE LoveCinema, Inc.