NEW YORK, Jan. 14, 2015 /PRNewswire/ -- Lover.ly, the leading trend-setting brand connecting millennial brides, bridesmaids and their wedding guests to gorgeous inspiration, must have products and expert advice, today unveiled its native advertising product on Loverly. Leveraging its first party data, Loverly will serve users with personalized native ads featuring similar products of interest from brand & retail partners. Additionally, customized and beautifully designed brand profile pages featuring a partner's newest and best products and content will take the bride's experience of brands and retailers to new heights.
"We've been connecting marketers through our blog network of wedding influencers for the past two years with incredible results... Tapping first party data that can be used across our network and now on Loverly, is the obvious next stage for our business," said Peggy Fry, President and COO of Lover.ly. "We wanted to introduce native ads in the most powerful and delightful way and the response from advertisers has been overwhelming."
Leveraging declared data such as wedding date along with 1st party data from searches, clicks, loves and bundles is going to allow a marketer to find the right user at the right time on the Loverly platform and across our network. Users save their favorites by "loving" and "bundling" wedding inspiration (decor, flowers, themes, hair & make-up looks) and must-have wedding products (gowns, bridesmaid dresses, accessories, stationery, gifts, etc.). Native bundles highlighting partner products will be remarketed to users throughout the site and will click through to the customized brand profile page where users can engage directly with Loverly's key partners.
"Blending aesthetics with performance in bridal marketing is key, and Loverly has found that perfect balance. They have become one of our most important vehicles for reaching brides," said Kathleen McFeeters CEO/Founder of Donna Morgan, a leading bridesmaid dress designer. "Showcasing our dresses via native bundles on the Loverly platform allows Donna Morgan to organically integrate our collection into their wedding planning experience.
Loverly is launching native bundles with the following key partners: David's Bridal, Dessy, Donna Morgan, Pas de Deux Bridal, Platinum Guild International, Watters, Wedding Paper Divas and World Kitchen to name a few.
Lover.ly is the wedding planning one-stop-shop forever changing the way brides and grooms plan weddings. We're the world's first bridal search engine where couples discover the best wedding ideas, shop renowned designers, organize details, get expert advice and hire their wedding day dream team all in one place. Today, Lover.ly has an online reach of 3.5 million across its site and blogger network with users viewing approximately 40 million images a month. The e-commerce vertical SHOP features over 250,000 products from more than 2500 brands, and Lover.ly's iPhone & Android apps have garnered over 150,000 downloads.