The North American Veterinary Community (NAVC) announced the winners of its 2025 VETTY Awards® program, which honors standout marketing work across the veterinary and animal health space. Veterinary nonprofit and for-profit organizations, as well as agencies from around the world, were invited to submit projects for consideration.
Lovet Pet Health Care received two awards this year recognizing its marketing efforts across brand storytelling and digital innovation. The organization earned Gold in the Digital Campaign category for its "Vet Care That's Easy to Love" campaign, as well as Bronze in the App category for the MyLovet App.
- The "Vet Care That's Easy to Love" campaign brings Lovet's mission to life through warm, relatable storytelling that celebrates the emotional bond between pets and their parents, while reinforcing Lovet's commitment to accessible, high-quality veterinary care. Developed in partnership with Mango Creative Co., the campaign highlights moments of trust, reassurance, and connection that define the Lovet experience.
- Lovet also earned recognition for the MyLovet App, a digital platform designed to simplify the veterinary care journey for pet parents. Developed in partnership with DEPT Agency, the app allows users to conveniently schedule and manage appointments, access pet health information, and stay connected with their care team, helping reduce friction and provide ongoing support beyond the hospital visit.
"This recognition is especially meaningful as Lovet marked its debut year as a brand in 2025," said Meghan Cast, Chief Marketing Officer of Lovet Pet Health Care. "Formerly known as AZPetVet, Lovet is built on more than four decades of veterinary care experience and represents a thoughtful evolution of that legacy. The VETTY Awards affirm how we've translated that foundation into an accessible, trusted brand and reinforce the momentum behind our continued growth in serving pet parents at every stage of care."
NAVC, the world's leading provider of veterinary continuing education, introduced the VETTY Awards® competition in 2017 to recognize and reward marketing that helps fuel the rapidly growing animal health industry. Since its inception, the VETTY Awards® has rapidly grown to be a prestigious awards program, pulling entries from around the world and recognizing the best in marketing animal health care products, programs and services.
"The VETTY Awards honors the storytellers of animal healthcare," said NAVC CEO Gene O'Neill. "These talented marketing and communications teams have an innate ability to create content that resonates with both veterinary professionals and consumers. NAVC is proud to celebrate their work and its impact on our industry."
Veterinary industry nonprofit and for-profit organizations and agencies around the globe were invited to submit their projects for consideration during the 2025 awards program. Entrants included agencies and companies in veterinary clinics, pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups and more. Each entry was rigorously reviewed by a judging panel, comprised of leaders in the creative marketing field, to ensure the highest standards of excellence were maintained.
From January 17-21, 2026, Lovet Pet Health Care was among the VETTY Awards® winners recognized at the 43rd annual Veterinary Meeting & Expo (VMX), which took place at the Orange County Convention Center in Orlando, Florida. Presented by NAVC, VMX is the world's largest and most comprehensive global veterinary education conference. All VETTY Awards® winners were featured inside the VMX Expo Hall and celebrated during a special NAVC VETTY Awards® & Media Reception at the Hyatt Regency Orlando.
To learn more about Lovet Pet Health Care and its comprehensive, full-service approach to veterinary care, visit Lovet.com. To learn more about the VETTY Awards® or to see a full list of winning entries, visit www.thevettys.com. For more information about NAVC, visit www.navc.com.
About Lovet Pet Health Care
Lovet Pet Health Care is redefining veterinary care by delivering accessible, comprehensive, and high-quality services to pets and their families. Building on decades of experience as AZPetVet—a trusted network of 23 animal hospitals in the Phoenix, Arizona area—Lovet began its nationwide expansion with the launch of its flagship location in Chicago in December 2024. With the opening of four new hospitals in Grand Rapids, Michigan, Lovet now has 28 locations across three states, bringing its accessible, expert-led care to more families than ever before. Lovet's medical leadership includes board-certified veterinarians and industry-recognized experts shaping the next generation of accessible veterinary care. Lovet offers a comprehensive range of services, including urgent and primary care, dental, and surgical treatments, all tailored to meet the diverse needs of pets and their families. To learn more, visit. www.lovet.com, and follow Lovet on LinkedIn, Instagram, TikTok, and Facebook.
Lovet is supported by TAG The Aspen Group (TAG). TAG is one of the largest and most trusted retail healthcare business support organizations in the U.S. and supports over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 46 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. The brands include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio and Lovet Pet Health Care. TAG is headquartered at 800 W. Fulton Market in Chicago. For more information, visit teamtag.com, and follow TAG on LinkedIn.
ABOUT NAVC
The North American Veterinary Community (NAVC) is a nonprofit 501(c)(3) association dedicated to supporting and advancing veterinary professionals worldwide. As the world's leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including: educational events, headlined by VMX, the world's largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry's largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about NAVC's products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/.
SOURCE Lovet Pet Health Care
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