Low-alcohol beverages market: Europe will account for 37% of the market's growth, Increasing health consciousness among consumers to boost growth - Technavio

NEW YORK, Feb. 21, 2023 /PRNewswire/ -- The global low-alcohol beverages market size is estimated to increase by 6,204.25 million liters between 2022 and 2027. The market's growth momentum will accelerate at a CAGR of 4.1%. The report also includes historic market data from 2017 to 2021. In 2017, the Low-alcohol beverages market was valued at 22,237.34 million liters. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Discover some insights on the market before buying the full report - Request a sample report.

Low-alcohol beverages market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Low-alcohol beverages market – Vendor analysis
Vendor landscape –

The global low-alcohol beverages market is fragmented, with the presence of several vendors. A few prominent vendors that offer low-alcohol beverages in the market are Accolade Wines Australia Ltd., Allagash Brewing Co., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Beam Suntory Inc., Bells Brewery Inc., Carlsberg Breweries AS, CODYs Drinks International GmbH, Constellation Brands Inc., Curious Elixirs, Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., New Belgium Brewing Co. Inc., Olvi Plc, Royal Unibrew AS, Sapporo USA Inc., and The Boston Beer Co. Inc. and others.

Vendors operating in the market are competing in terms of new and innovative product launches. They are focusing on increasing the sales of low-alcohol beverages and are expanding their market shares with the introduction of new flavors and varieties. However, the growing consumer awareness and the increasing number of campaigns against alcohol consumption may hamper the profitability of vendors. Therefore, to survive and succeed in such a competitive environment, it becomes imperative for vendors to distinguish their offerings through clear and unique value propositions.

Vendor offerings -

• Accolade Wines Australia Ltd. - The company offers low-alcohol beverages such as Thomas Hardy, Moscato, and Crimson Cab.
• Anheuser Busch InBev SA NV - The company offers low-alcohol beverages such as Aguila, Beck's, Brahma, and Cass.
• Asahi Group Holdings Ltd. - The company offers low-alcohol beverages such as Asahi super dry and Peroni.
• Bacardi Ltd. - The company offers low-alcohol beverages such as Martini Fiero vermouth and ST-GERMAIN elderflower.
• For details on vendors and their offerings – Buy the report!

Low-alcohol beverages market - Segmentation assessment

Segment overview
Technavio has segmented the market based on distribution channel (off-trade and on-trade) and product (low-alcohol beer, low-alcohol wine, low-alcohol RTD, low-alcohol cider, and low-alcohol spirits). 

• The off-trade segment will account for a significant share of the market's growth during the forecast period. Individual retailers, supermarkets, hypermarkets, and online platforms are some of the most common sales channels for light alcoholic beverages. They offer a variety of light beverages. The sales of soft alcoholic beverages through the foreign trade channel will increase during the forecast period owing to the increasing number of soft alcoholic beverages being sold at products through supermarkets and hypermarkets.

Geography overview
Based on geography, the global low-alcohol beverages market is segmented into Europe, North America, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global low-alcohol beverages market.

• Europe is estimated to account for 37% of the growth of the global market during the forecast period. Germany, Spain, and the UK are the key contributing countries in the region. The growth of the market in the region is attributed to factors such as a high standard of living, adoption of various soft drinks, and strong brand value of the products in the market.

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Low-alcohol beverages market – Market dynamics

Leading drivers – The increasing health consciousness among consumers is driving the market growth. Many consumers prefer healthy and nutritious foods and beverages. Traditional alcoholic beverages can lead to numerous health issues, such as anemia, cancer, cardiovascular disease, depression, high blood pressure, and nerve damage. Hence, many consumers are shifting to healthier alternatives. The consumption of light alcoholic beverages can help consumers reduce alcohol consumption in the long term. These factors are expected to fuel the growth of the market during the forecast period.

Key trends – The increasing consumption of low-alcoholic beverages among women is a key trend in the market. Rapid urbanization has accelerated the number of female consumers. Low-alcohol drinks such as low-alcohol beer, low-alcohol wines, and low-alcohol ciders are popular among the female population. This, in turn, has increased the number of women consuming alcoholic beverages, which will increase the demand for low-alcohol beverages across the world during the forecast period.

Major challenges - The availability of substitute products is challenging the market growth. Alcoholic beverages, soft drinks, and energy drinks are popular substitutes for light alcoholic beverages. Other substitutes, such as soft drinks and energy drinks, are considered healthier than alcoholic beverages such as light beer. These substitutes cost less than alcoholic beverages, which increases their demand. These factors will impede the growth of the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this low-alcohol beverages market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the low-alcohol beverages market between 2023 and 2027
• Precise estimation of the size of the low-alcohol beverages market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the low-alcohol beverages market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of low-alcohol beverages market vendors

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Related Reports:

The alcoholic drinks market is estimated to grow at a CAGR of 5.66% between 2022 and 2027. The size of the market is forecast to increase by 88.96 billion liters. This report extensively covers market segmentation by distribution channel (offline and online), type (beer, wine, spirits, RTD pre-mixes, and cider), and geography (APAC, Europe, North America, South America, and Middle East and Africa).

The alcoholic beverages market is estimated to grow at a CAGR of 3.5% between 2022 and 2027. The size of the market is forecast to increase by USD 440.18 billion. This report extensively covers market segmentation by product (beer, spirits, and wine), distribution channel (off-trade and on-trade), and geography (APAC, North America, Europe, Middle East, and Africa, and South America).

Low-Alcohol Beverages Market Scope

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 (million L)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 (million L)
• Exhibit 16: Chart on Global Market- Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market- Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global low-alcohol beverages market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global low-alcohol beverages market 2017 - 2021 (million L)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 (million L)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 (million L)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 (million L)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 (million L)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Off-trade - Market size and forecast 2022-2027
• Exhibit 34: Chart on Off-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 35: Data Table on Off-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 36: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)

• 6.4 On-trade - Market size and forecast 2022-2027
• Exhibit 38: Chart on On-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 39: Data Table on On-trade - Market size and forecast 2022-2027 (million L)
• Exhibit 40: Chart on On-trade - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On-trade - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel (million L)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Low alcohol beer - Market size and forecast 2022-2027
• Exhibit 47: Chart on Low alcohol beer - Market size and forecast 2022-2027 (million L)
• Exhibit 48: Data Table on Low alcohol beer - Market size and forecast 2022-2027 (million L)
• Exhibit 49: Chart on Low alcohol beer - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Low alcohol beer - Year-over-year growth 2022-2027 (%)

• 7.4 Low alcohol wine - Market size and forecast 2022-2027
• Exhibit 51: Chart on Low alcohol wine - Market size and forecast 2022-2027 (million L)
• Exhibit 52: Data Table on Low alcohol wine - Market size and forecast 2022-2027 (million L)
• Exhibit 53: Chart on Low alcohol wine - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Low alcohol wine - Year-over-year growth 2022-2027 (%)

• 7.5 Low alcohol RTD - Market size and forecast 2022-2027
• Exhibit 55: Chart on Low alcohol RTD - Market size and forecast 2022-2027 (million L)
• Exhibit 56: Data Table on Low alcohol RTD - Market size and forecast 2022-2027 (million L)
• Exhibit 57: Chart on Low alcohol RTD - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Low alcohol RTD - Year-over-year growth 2022-2027 (%)

• 7.6 Low alcohol cider - Market size and forecast 2022-2027
• Exhibit 59: Chart on Low alcohol cider - Market size and forecast 2022-2027 (million L)
• Exhibit 60: Data Table on Low alcohol cider - Market size and forecast 2022-2027 (million L)
• Exhibit 61: Chart on Low alcohol cider - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Low alcohol cider - Year-over-year growth 2022-2027 (%)

• 7.7 Low alcohol spirits - Market size and forecast 2022-2027
• Exhibit 63: Chart on Low alcohol spirits - Market size and forecast 2022-2027 (million L)
• Exhibit 64: Data Table on Low alcohol spirits - Market size and forecast 2022-2027 (million L)
• Exhibit 65: Chart on Low alcohol spirits - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Low alcohol spirits - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Product 
• Exhibit 67: Market opportunity by Product (million L)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 (million L)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 (million L)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 (million L)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 (million L)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 (million L)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 (million L)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 (million L)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 (million L)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 (million L)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 (million L)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 (million L)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 (million L)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 (million L)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 (million L)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 (million L)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 (million L)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 (million L)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 (million L)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027
• Exhibit 109: Chart on France - Market size and forecast 2022-2027 (million L)
• Exhibit 110: Data Table on France - Market size and forecast 2022-2027 (million L)
• Exhibit 111: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography (million L)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Accolade Wines Australia Ltd. 
• Exhibit 120: Accolade Wines Australia Ltd. - Overview
• Exhibit 121: Accolade Wines Australia Ltd. - Product / Service
• Exhibit 122: Accolade Wines Australia Ltd. - Key offerings

• 12.4 Anheuser Busch InBev SA NV 
• Exhibit 123: Anheuser Busch InBev SA NV - Overview
• Exhibit 124: Anheuser Busch InBev SA NV - Business segments
• Exhibit 125: Anheuser Busch InBev SA NV - Key offerings
• Exhibit 126: Anheuser Busch InBev SA NV - Segment focus

• 12.5 Asahi Group Holdings Ltd. 
• Exhibit 127: Asahi Group Holdings Ltd. - Overview
• Exhibit 128: Asahi Group Holdings Ltd. - Business segments
• Exhibit 129: Asahi Group Holdings Ltd. - Key news
• Exhibit 130: Asahi Group Holdings Ltd. - Key offerings
• Exhibit 131: Asahi Group Holdings Ltd. - Segment focus

• 12.6 Bacardi Ltd. 
• Exhibit 132: Bacardi Ltd. - Overview
• Exhibit 133: Bacardi Ltd. - Product / Service
• Exhibit 134: Bacardi Ltd. - Key offerings

• 12.7 Beam Suntory Inc. 
• Exhibit 135: Beam Suntory Inc. - Overview
• Exhibit 136: Beam Suntory Inc. - Product / Service
• Exhibit 137: Beam Suntory Inc. - Key offerings

• 12.8 Bells Brewery Inc. 
• Exhibit 138: Bells Brewery Inc. - Overview
• Exhibit 139: Bells Brewery Inc. - Product / Service
• Exhibit 140: Bells Brewery Inc. - Key offerings

• 12.9 Carlsberg Breweries AS 
• Exhibit 141: Carlsberg Breweries AS - Overview
• Exhibit 142: Carlsberg Breweries AS - Business segments
• Exhibit 143: Carlsberg Breweries AS - Key offerings
• Exhibit 144: Carlsberg Breweries AS - Segment focus

• 12.10 CODYs Drinks International GmbH 
• Exhibit 145: CODYs Drinks International GmbH - Overview
• Exhibit 146: CODYs Drinks International GmbH - Product / Service
• Exhibit 147: CODYs Drinks International GmbH - Key offerings

• 12.11 Constellation Brands Inc. 
• Exhibit 148: Constellation Brands Inc. - Overview
• Exhibit 149: Constellation Brands Inc. - Business segments
• Exhibit 150: Constellation Brands Inc. - Key offerings
• Exhibit 151: Constellation Brands Inc. - Segment focus

• 12.12 Diageo Plc 
• Exhibit 152: Diageo Plc - Overview
• Exhibit 153: Diageo Plc - Business segments
• Exhibit 154: Diageo Plc - Key offerings
• Exhibit 155: Diageo Plc - Segment focus

• 12.13 Heineken NV 
• Exhibit 156: Heineken NV - Overview
• Exhibit 157: Heineken NV - Business segments
• Exhibit 158: Heineken NV - Key offerings
• Exhibit 159: Heineken NV - Segment focus

• 12.14 Molson Coors Beverage Co. 
• Exhibit 160: Molson Coors Beverage Co. - Overview
• Exhibit 161: Molson Coors Beverage Co. - Business segments
• Exhibit 162: Molson Coors Beverage Co. - Key offerings
• Exhibit 163: Molson Coors Beverage Co. - Segment focus

• 12.15 New Belgium Brewing Co. Inc. 
• Exhibit 164: New Belgium Brewing Co. Inc. - Overview
• Exhibit 165: New Belgium Brewing Co. Inc. - Product / Service
• Exhibit 166: New Belgium Brewing Co. Inc. - Key offerings

• 12.16 Olvi Plc 
• Exhibit 167: Olvi Plc - Overview
• Exhibit 168: Olvi Plc - Business segments
• Exhibit 169: Olvi Plc - Key offerings
• Exhibit 170: Olvi Plc - Segment focus

• 12.17 The Boston Beer Co. Inc. 
• Exhibit 171: The Boston Beer Co. Inc. - Overview
• Exhibit 172: The Boston Beer Co. Inc. - Product / Service
• Exhibit 173: The Boston Beer Co. Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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