Loyalty management market size to grow by USD 4.40 billion from 2021 to 2026: Growing customer preference for personalized solutions to boost growth - Technavio

NEW YORK, May 5, 2023 /PRNewswire/ -- The global loyalty management market size is estimated to increase by USD 4.40 billion from 2021 to 2026. The market's growth momentum will progress at a CAGR of 14.38%. The growing customer preference for personalized solutions is driving the market growth. In the past few decades, there have been several changes in customer loyalty programs. Customers expect instant rewards and prefer to use them immediately at the point of sale. They also want personalized advice, discounts, and promotions from companies. Hence, retailers offer personalized reward programs to improve sales, customer loyalty, web traffic, and profits. These factors are expected to fuel the expansion of the market during the forecast period. Discover some insights on market size and forecast period (2022-2026) before buying the full report - Request a sample report

Loyalty management market – Customer landscape

Our report analyzes the life cycle of the global loyalty management market from the innovator's stage to the laggard's stage. The report illustrates the lifecycle of the global loyalty management market, focusing on the adoption rates of the major countries such as the US, Canada, China, India, Japan, and Germany. To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycles
• Drivers of price sensitivity 
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Loyalty management market – Vendor analysis

Vendor landscape –

The global loyalty management market is moderately fragmented, with a few vendors holding significant market revenue. A few prominent vendors that offer loyalty management in the market are Aimia Inc., Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, and Apex Loyalty and others.

Major vendors are trying to establish a strong customer base by distributing their products globally through retail and online distribution channels to remain competitive and gain significant market revenue. In this report, vendors are included based on their offerings in the global loyalty management market. They are identified based on their revenues, market dominance, product portfolio, and financials.

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Vendor offerings -

• Aimia Inc. - The company offers loyalty management, which includes transformative technology and loyalty solutions such as loyalty programs, merchants, and consumer brands to enrich member engagement, enhance consumer loyalty, and deliver high yields for businesses.
• Brierley & Partners Inc. - The company offers loyalty management, which improves customer satisfaction and, in turn, promotes brand advocacy.
• Epsilon Data Management LLC - The company offers loyalty management, which includes B2B loyalty, B2C loyalty, and B2E loyalty.
• Five Stars Loyalty Inc. - The company offers loyalty management, which helps anticipate and identify the unlocked value and understand and improve customer satisfaction.
• For details on vendors and their offerings – Request a sample report

Loyalty management market - Segmentation assessment

Segment overview
Technavio has segmented the market based on deployment (cloud-based and on-premise) and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The cloud-based segment will account for a significant share of market growth during the forecast period. This type of deployment offers higher agility than on-premises deployment. Small businesses prefer cloud-based loyalty management software, as it is cost-effective. These factors will increase the demand for cloud-based deployment during the forecast period.

Geography Overview
The report provides actionable insights and estimates the contribution of all regions to the growth of the global loyalty management market.

• North America will account for 48% of the global market's growth during the forecast period. The US is a key contributor to the loyalty management market in the region. However, the growth of the market in the region is expected to be slower than the growth of the market in Europe. Factors such as the growth of the IT and telecom, healthcare, BFSI, manufacturing, retail, and e-commerce industries will drive the growth of the loyalty management market in North America during the forecast period.

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Loyalty management market – Market dynamics

Key trends - The growing application of artificial intelligence (AI) for innovative solutions is a key trend in the market. AI is used for monitoring transactions as well as identifying and eliminating fraud. For instance, in May 2021, Comarch SA launched an AI-powered reward software for safety services. These factors will improve consumers' trust in brands. The use of such tools is beneficial for customers, which, in turn, is expected to support the growth of the market during the forecast period.

Major challenges - Stringent government regulations that may affect the adoption of loyalty programs are challenging market growth. Under the GDPR, factors such as the definition of personal data, consent, partners, enterprise communication, and statistics withdrawal can affect companies' loyalty programs. As a result, companies have to follow safety data protection policies, as non-adherence to these policies can lead to high penalties. Concerns regarding various federal and state regulations, such as gift certificate laws, trade stamp laws, data security laws, and privacy laws, further limit the implementation of loyalty programs. Therefore, various credit card-related issues and laws prevent the banking industry from reorganizing loyalty programs, which, in turn, can impede the overall market growth during the forecast period.

Drivers, trends, and challenges influence businesses directly. Find more such insights in a sample report!

What are the key data covered in this loyalty management market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the loyalty management market between 2022 and 2026
• Precise estimation of the size of the loyalty management market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the loyalty management market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of loyalty management market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

• 5.1 Market segments
• Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)

• 5.2 Comparison by Deployment 
• Exhibit 26: Chart on Comparison by Deployment
• Exhibit 27: Data Table on Comparison by Deployment

• 5.3 Cloud-based - Market size and forecast 2021-2026 
• Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)

• 5.4 On-premise - Market size and forecast 2021-2026 
• Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Deployment 
• Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026 
• Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026 
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026 
• Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026 
• Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026 
• Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 China - Market size and forecast 2021-2026 
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026 
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026 
• Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Aimia Inc.
• Exhibit 89: Aimia Inc. - Overview
• Exhibit 90: Aimia Inc. - Product / Service
• Exhibit 91: Aimia Inc. - Key offerings

• 10.4 Bond Brand Loyalty
• Exhibit 92: Bond Brand Loyalty - Overview
• Exhibit 93: Bond Brand Loyalty - Product / Service
• Exhibit 94: Bond Brand Loyalty - Key offerings

• 10.5 Brierley and Partners Inc. 
• Exhibit 95: Brierley and Partners Inc. - Overview
• Exhibit 96: Brierley and Partners Inc. - Product / Service
• Exhibit 97: Brierley and Partners Inc. - Key offerings

• 10.6 Comarch SA
• Exhibit 98: Comarch SA - Overview
• Exhibit 99: Comarch SA - Product / Service
• Exhibit 100: Comarch SA - Key offerings

• 10.7 Epsilon Data Management LLC 
• Exhibit 101: Epsilon Data Management LLC - Overview
• Exhibit 102: Epsilon Data Management LLC - Product / Service
• Exhibit 103: Epsilon Data Management LLC - Key offerings

• 10.8 Five Stars Loyalty Inc. 
• Exhibit 104: Five Stars Loyalty Inc. - Overview
• Exhibit 105: Five Stars Loyalty Inc. - Product / Service
• Exhibit 106: Five Stars Loyalty Inc. - Key offerings

• 10.9 ICF International Inc. 
• Exhibit 107: ICF International Inc. - Overview
• Exhibit 108: ICF International Inc. - Product / Service
• Exhibit 109: ICF International Inc. - Key offerings

• 10.10 Oracle Corp.
• Exhibit 110: Oracle Corp. - Overview
• Exhibit 111: Oracle Corp. - Business segments
• Exhibit 112: Oracle Corp. - Key news
• Exhibit 113: Oracle Corp. - Key offerings
• Exhibit 114: Oracle Corp. - Segment focus

• 10.11 SAP SE
• Exhibit 115: SAP SE - Overview
• Exhibit 116: SAP SE - Business segments
• Exhibit 117: SAP SE - Key news
• Exhibit 118: SAP SE - Key offerings
• Exhibit 119: SAP SE - Segment focus

• 10.12 The Lacek Group
• Exhibit 120: The Lacek Group - Overview
• Exhibit 121: The Lacek Group - Product / Service
• Exhibit 122: The Lacek Group - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 123: Inclusions checklist
• Exhibit 124: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 125: Currency conversion rates for US$

• 11.4 Research methodology
• Exhibit 126: Research methodology
• Exhibit 127: Validation techniques employed for market sizing
• Exhibit 128: Information sources

• 11.5 List of abbreviations 
• Exhibit 129: List of abbreviations

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