L&T Announces Rebrand as Thunderfoot

NEW YORK, July 7, 2020 /PRNewswire/ -- Longneck & Thunderfoot ("L&T"), a global digital marketing and creative agency with dual headquarters in New York City and Bilbao, Spain, today announced the company's rebranding as Thunderfoot.

Founded in 2013 as an innovative content marketing agency, the company has evolved in the years since to deliver complex digital projects and a comprehensive suite of marketing services. Backed by a growing team of content creators, designers, developers, and marketers, the firm's leadership decided the time had come to invest in building a best-in-class brand and digital experience for the company on a par with what it delivers to clients.

Today marks the launch of not only a new brand and website, but also a new name: Thunderfoot. The change pays homage to the company's founding moniker while reflecting the company's expanded ambition to become a fixture in the global marketing landscape. Current and prospective clients will continue to enjoy the experience of working closely with an integrated digital team that crafts exceptional content, marketing strategies, and online experiences every day.

"The name 'Longneck and Thunderfoot' has served us well for the past seven years, but we felt that the snappier 'Thunderfoot' offers a more memorable identity for us to further grow into," said CEO Cooper Pickett. "We're maintaining the agile ethos of our early days in the Columbia University Startup Lab while updating our visual branding and messaging to better reflect our expanded service offerings."

The Thunderfoot brand is a sleek, modern, and minimal evolution of the L&T visual identity that adds new layers of sophistication and boldness. The brand refresh — including a new logo, a refreshed color palette, and dynamic visual elements — pares back Thunderfoot's visual aesthetic to keep the focus on the work above all else.

The rebrand has also given Thunderfoot the chance to clarify and consolidate its full complement of services into four main offerings: brand storytelling, experience design, sales enablement, and growth marketing.

"Though our founding focus is on excellent content, we've expanded our capabilities to include website design and development, marketing strategies, thought leadership, sales support, and more. We've always had excellent talent, but the way we've repositioned our services represents an evolution in strategic thinking and even more ways we can drive results for our clients," said COO Remy Bernstein.

Please visit teamthunderfoot.com to explore the new website and learn more about the services Thunderfoot offers. For more information about the rebrand, please contact Margot Gerould at [email protected].

About Thunderfoot
Thunderfoot is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. The agency helps organizations reimagine and deliver their most ambitious digital projects and initiatives. Acting as an extension of client teams, Thunderfoot crafts exceptional online experiences, content, and marketing strategies for brands around the world. Thunderfoot teams take client challenges personally and do the hard, human work required to produce creative solutions that lead to results.

SOURCE Thunderfoot