HOUSTON, June 27, 2013 /PRNewswire/ -- The City of Pharr, TX is now home to the newest Luby's, a freestanding location that also serves as a showcase for the popular, Texas-born cafeteria chain's recently overhauled design prototype. The built-to-suit restaurant was constructed just steps away – and replaces – the original and longtime Pharr store, which was situated inside El Centro Mall.
At a VIP ribbon cutting ceremony and preview earlier in the week, Fred Sandoval, City Manager, said, "Luby's long-standing relationship with the City of Pharr is proof positive that our business climate continues to pay dividends, and Luby's reinvesting in our community reinforces this fact." Mayor Leopoldo Palacios Jr., who was also in attendance, commented on the brand's consistent quality in terms of staff and food and complimented the look of the new venue.
The open floor plan has a fresh and airy feel in part to the additional windows and resulting natural light afforded by the unattached site. The decor references both the Texas Hill Country and aspects of the Mid-Century modern movement, paying homage to the place and time of the brand's 1940s era beginnings. Rich finishes include inviting accents of bronze and walnut, while a neutral background gives way to pops of vibrant color, including red, avocado and Mediterranean blue. Traditional, leather upholstered wood chairs are offset by contemporary fixtures and murals.
According to Peter Tropoli, COO of Luby's, "We are pleased to reinvest in Pharr with a brand new Luby's cafeteria and grateful to city leaders for their support during the permitting and construction process. We are also incredibly appreciative to the locals, as well as residents of the Rio Grande Valley, who have dined with us all of these years. While the commitment to our roots and made-from-scratch Texas cuisine remain the same, this new location certainly elevates the overall experience for our new fans and veteran guests, and we hope it becomes a favorite gathering place. No one offers the amount of choices we do, combined with the value and convenience."
About Luby's Inc.
Luby's, Inc. operates restaurants under the brands Luby's Cafeteria, Fuddruckers and Cheeseburger in Paradise and provides food service management through its Luby's Culinary Services division. The company-operated restaurants include 93 Luby's cafeterias, 63 Fuddruckers restaurants, 23 Cheeseburger in Paradise full service restaurants and bars, two Koo KooRoo Chicken Bistros, and one Bob Luby's Seafood Grill. Its 93 Luby's cafeterias are located throughout Texas and other states. Its Fuddruckers restaurants include 63 company-operated locations and 116 franchises across the United States (including Puerto Rico), Canada, and Mexico. Luby's Culinary Services provides food service management to 18 sites consisting of healthcare, higher education and corporate dining locations.
SOURCE Luby's, Inc.