AMSTERDAM and LOS ANGELES, June 28, 2018 /PRNewswire/ -- Lucidity, the digital advertising blockchain protocol, today announced that it has been named "The Blockchain Startup of 2018" in the inaugural industry awards program, The Blocks. The award, presented at Blockchain Expo Europe, honors outstanding strategy, application, and effectiveness of blockchain technologies. Lucidity is focused on tackling the digital advertising industry's data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics for stakeholders. Lucidity's scalable sidechain solution delivers the functionality, scalability, and speed required for programmatic advertising.
"This industry has great ideas for applying blockchain technology to solve real problems, and our peers had plenty to choose from when it came time to hand out the award," said Sam Kim, CEO & co-founder of Lucidity. "It's especially satisfying to be recognized for the real, working Layer 2 solution that we've brought to market providing much-needed transparency to advertising in a way that truly scales."
The company leads an impressive shortlist of blockchain companies with innovative technologies in the space, including ShareRing, Greeneum Net Limited, Hedera Hashgraph, DNATtix, and ShelterZoom.
The Blockchain Expo World Series, one of the world's largest business blockchain event organizations, brought together a panel of industry experts to serve as judges, including Spotify's Erik Beijnoff, Blockchain News Founder Richard Kastelein, RBS's Head of Emerging Technology Richard Crook, and Lloyd's Register Vice President Vincent Doumeizel.
For more information on this year's The Blocks winners, please visit https://www.the-blocks.com/.
Lucidity is a digital advertising blockchain protocol bringing transparency and trust to digital advertising. Lucidity is the market leader using blockchain technology for digital advertisers and publishers to mitigate fraud, transact with trust, and maximize ROI. The protocol resolves data discrepancies so billing is faster; prevents fraud by eliminating publisher domain spoofing; and enables supply chain payment tracking so advertisers know exactly where their budgets are going. Lucidity was founded to tap the power of blockchain and cryptography to deliver transparency to the digital advertising supply chain for a cleaner ecosystem in which honest players benefit the most. The company is based in Los Angeles.
About The Blocks
The Blocks are designed to recognize outstanding strategy, application and effectiveness of blockchain technologies. The inaugural awards showcasing excellence within blockchain technologies were announced at Blockchain Expo Europe, Europe's largest established business blockchain event bringing together over 8,000 dedicated blockchain industry attendees across key industries for two days of world-class content from leading brands embracing and developing cutting edge blockchain technologies.
Danielle Stemper, Resound Marketing for Lucidity
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