LucidVueCX's Disruptive Technology Aggregates Customer Feedback with a Better Experience
Consumer willingness to participate in surveys and traditional feedback tools have continued to decline as social media has become the outlet of choice. LucidVueCX's passive analytics allow marketers to consolidate from all contacts to uncover hidden insights from the customer.
MCLEAN, Va., Sept. 12, 2017 /PRNewswire/ -- Ignite-TEK, a leader in customer experience technology, today announced their technology for marketers to passively collect customer feedback with "LucidVueCX". Utilizing natural language understanding technology, the LucidVueCX platform is built to aggregate and understand both structured and unstructured conversations. LucidVueCX aggregates cross-channel conversations and pulls them into a single, mineable dashboard for marketers to gather critical customer insights including sentiment, trending issues, individual opinions, and more - all without needing to rely on customer replies.
Brand loyalty benchmarks, marketing messaging, and process improvements, all have been critical in keeping loyal customers. However, sending customer-satisfaction surveys ironically often leads to more consumer frustration than valuable feedback. LucidVueCX addresses this by gathering the same information offered by traditional feedback tools by passively mining complete exchanges from on and offline channels.
"LucidVueCX changes how customer experience-minded companies gather customer satisfaction feedback for their brands," said Michael Ferzacca, CEO of Ignite-TEK. "One key difference with LucidVueCX is the accuracy of our proprietary engine which uses state-of-the-art natural language technology. Our engine recognizes at a higher percentage than comparable platforms and that is the key - the better the recognition the better the results. With this accurate data at hand, marketers get a bird's eye view of all consumer engagements. While historically this type of feedback has been collected via polling, outbound surveys or focus groups, our platform provides brands with the ability to analyze aggregated feedback from every contact or post without annoying questioning of consumers."
LucidVueCX offers deep conversational analysis across inbound calls, social media, online reviews, e-mails, texts and more to summarize positive or negative trends occurring across the base on a daily basis. Now, rather than measuring a customer's selection of canned responses in surveys or similar, marketers are now equipped with a powerful and more detailed solution to stay on top of key brand performance objectives using its intuitive dashboard.
LucidVueCX's SaaS-based platform is quick to implement, with no telephony integration or costly IT involvement. By utilizing Ignite-TEK's proven and proprietary automatic speech recognition technology formerly used by the government, LucidVueCX offers unmatched speech-to-text results at some of the best pricing available in the market.
Measuring customer satisfaction is key for any organization - but brands can no longer depend on traditional feedback tools to gather results. By passively gathering customer feedback, brands can not only capture the information they need non-intrusively, they can also uncover a gold mine of information affecting their base, keep on top of trends, and use develop a stronger and deeper ecosystem that keeps the entire organization aligned with the customer. LucidVueCX offers the best solution at the best value for marketers to stay ahead of the customer experience challenge.
Media Contact:
Kyle Maddock
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SOURCE Ignite-TEK
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