Lucky in L'eggs Sweepstakes - Win a Trip of a Lifetime - Style Makeover with Celebrity Stylist and Author, Phillip Bloch

WINSTON-SALEM, N.C., Oct. 18, 2011 /PRNewswire/ -- L'eggs hosiery announced today a sweepstakes for consumers to win a trip to New York City, the fashion capital of America, for a style makeover with celebrity stylist and author Phillip Bloch.

(Photo: http://photos.prnewswire.com/prnh/20111018/NY87885 )

For access to the sweepstakes, consumers, who are 21 years of age or older, can enter at www.leggs.com beginning October 18 through November 30, 2011.  No purchase necessary. See Official Rules for details. The grand prize includes a trip for two to NYC for the ultimate fashion and beauty make-over.  The full grand prize package valued at $10,000 includes coach class airfare for the winner and guest including three nights hotel stay with double occupancy, meals and transportation and two Broadway tickets.  A $2,000 shopping spree in select Soho stores with celebrity stylist Phillip Bloch will be provided as well as a haircut and style session at a premiere hair salon.  The sweepstakes will also comprise of ten first prize winners including five that consist of a $250 gift card to Target and five that consist of a $250 gift card to CVS.

"We're excited to bring the L'eggs brand and new tagline 'You're in Luck.  You're in L'eggs' to life," said Angela Hawkins, director and general manager of legwear at HanesBrands, which owns the L'eggs brand.  "Consumers can check our Facebook page later this year, to see the 'Lucky in L'eggs' winner throughout her NYC shopping and style make-over and her finished 'Lucky' look," she added.

Consumers can also "like" L'eggs on Facebook® (www.Facebook.com/L'eggsbrand) and check out the Lucky in L'eggs Sweepstakes tab for more information.   To learn more about the details, see the Official Rules posted at www.leggs.com. The drawing for winners will be on or about December 2, 2011.  

About L'eggs hosiery

L'eggs is America's #1 Sheer Hosiery Brand.* In 1970 the L'eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores. Today, L'eggs is the second-most recognized apparel brand according to Women's Wear Daily and the leading legwear brand in food/drug/mass.  For more information, visit www.leggs.com.  L'eggs is a brand of HanesBrands (NYSE: HBI). *The NPD Group / Consumer Tracking Service, R12 Jul 11, Unit Share

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