Lucky Launches First-of-its-Kind E-commerce Platform with MyLucky

NEW YORK, Aug. 7, 2012 /PRNewswire/ -- Lucky magazine announced today that it is launching MyLucky, a social e-commerce platform that will be integrated across all Lucky content and accessible by web, mobile, and tablet. A first-of-its-kind technology, MyLucky will be a shopping platform of unprecedented scale with the potential to offer readers the ability to shop thousands of products from hundreds of brands. Readers will be able to instantly shop editorial content, engage in social shopping, access interactive brand boutiques, and use a universal login and shopping cart that will retain items and customized information across all touch points.

"Lucky's aim has always been to enrich the shopping experience for our readers, who are among the most passionate and savvy shoppers worldwide," said Brandon Holley, Editor-in-Chief of Lucky. "MyLucky is the next step in our ongoing mission to create the most engaging content about shopping by integrating an e-commerce program into the ongoing conversations our editors and readers are having about shopping. We are thrilled to have pioneered a platform that directly connects those conversations to a broad network of retail and brand partners creating a shopping experience abundant in choice led by editorial guidance."

The first elements of the MyLucky platform launch August 17th on LuckyMag.com and will feature shoppable editorial, branded shops and the creation of a universal shopping cart with the functionality to retain selections across all platforms, devices, and brands. MyLucky will additionally inform users when items in their shopping carts go on sale. MyLucky will be integrated into the soon-to-be launched Lucky Community which aims to greatly expand daily features on LuckyMag.com through content created by influential bloggers vetted by Lucky's editorial staff.

"MyLucky was designed to service the needs and wants of our readers, and is an engaging platform that directly connects readers to the brands they love," said Marcy Bloom, Vice President & Publisher of Lucky. "With MyLucky, we have attracted an exceptionally strong portfolio of brand partners who recognized the substantial potential in a well-designed e-commerce functionality that is fun, interactive, and deeply integrated across all Lucky content."

Utilizing technology from mobile ecommerce innovator Revel Touch, the October issue (available September 4th) will feature more robust shoppable content, including live feeds of editor picks that are updated daily. Additional enhancements this fall include public and private stickering, integration to social channels, and personalized product recommendations. MyLucky will eventually offer readers the opportunity to connect directly with Lucky's editors for guidance, and digital versions of the magazine's iconic stickers to collect favorite items from across the web.

"Lucky Magazine has been creating shopping inspiration and aspiration for years," said Mar Hershenson, Founder and CEO of Revel Touch. "Now they are breaking new ground by giving consumers the ability to shop thousands of looks from the brands they love – all from Lucky's digital edition and website. This is the future of content merging with commerce, and a huge win for retailers and shoppers alike. We are proud that Revel Touch's touch shopping platform is powering this industry-first initiative across Web, mobile and tablet."

MyLucky is the broadest retail initiative of any publication to date because of its ability to work with multiple retailers and brands through technology developed by Revel Touch that enables the integration of networks of feeds into Lucky's editorial content and brand-specific shops. Partners participating in MyLucky include Macy's, Sephora, Dior, A/X and Lancome who will be launching with interactive brand boutiques, and founding partner American Express who will be providing valuable offers to the MyLucky community and exclusive sync benefits to card members. Other retail partners include Net-a-Porter, Saks Fifth Avenue, and many more.

About Lucky
Lucky, the award-winning magazine about shopping, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. For the latest news from Lucky, log on to www.luckymag.com.

SOURCE Lucky