NEW YORK, April 18, 2017 /PRNewswire/ -- LuckyDiem, the first multi-tiered Online-to-Offline (O2O) marketing platform with complete advertising attribution launched today at TechDay New York (#TechDay) with over 100 local businesses on Manhattan's Upper East Side. LuckyDiem is reinventing mobile search by giving consumers an exciting new way to discover local businesses with enhanced listings that include instant discounts, prizes and a game-based loyalty program.
While the platform has been used nationally, LuckyDiem now enables small businesses to compete with national brands by removing all the wasted time and money associated with digital marketing. "Most of today's 26M small businesses simply lack the time, skill and resources to implement a digital marketing strategy," says Andrew Landis, CEO of LuckyDiem. "Attribution, the ability to tie online ad spending to offline sales, is the number one challenge facing the digital marketing industry, but is particularly poignant for small businesses given how consumers find a new business today," says Landis. While over 70% of local businesses are discovered through online search (Local Search Association, 2016) and 4 out of 5 mobile searches end in a purchase (comScore, 2016), only 6% of small businesses advertise with paid search. (Manta Research, 2017). "LuckyDiem builds upon its successful white-labeled platform for national brands such as La Quinta Inns & Suites which saw its loyalty membership grow by over 500% and sales by 206% versus the control group," says Landis.
LuckyDiem enables businesses to sign up without adding any hardware, software or minimum fees. Businesses join LuckyDiem in less than ten minutes to receive a suite of services including local search, mobile payment, a game-based loyalty platform with enhanced branding capabilities, and even a turnkey, integrated sweepstakes platform for their customers to win VIP tickets to major sporting events and concerts. "Businesses only pay a fee on completed sales, enabling retailers to calculate an absolute ROI for online-to-offline promotions with variable incentives for the very first time. Mobile payments' slow adoption by consumers may also get a boost through LuckyDiem which enables users to simply sign up, enter their payment information and automatically receive the discounts they've earned by paying with their smartphone," adds Landis. In addition, with every shared reward, LuckyDiem will donate to Hope & Heroes, a childhood cancer nonprofit at Columbia University Medical Center.
"Duke's is very excited to be part of LuckyDiem," says Michael Schatzberg, Managing Partner at Branded Restaurant Holdings. "Online marketing is time consuming and nearly impossible to measure at retail. LuckyDiem members can now find Duke's and use LuckyDiem to instantly win free drinks or earn discounts on their checks, turning them into loyal customers. Its loyalty program is fun for customers, but more importantly it's integrated and helps us accurately identify and reward our best customers. It's easy to implement and gives me absolute ROI on my marketing spend. LuckyDiem is a no-brainer."
To Search, Spin and Win, visit LuckyDiem.com.
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