LUCKYRICE Announces Schedule for LUCKYRICE Festival 2011

NEW YORK, Feb. 2, 2011 /PRNewswire/ -- LUCKYRICE unveiled the schedule today for the second annual LUCKYRICE Festival presented by BOMBAY SAPPHIRE and Conde Nast Traveler. Proceeds from the festival will again benefit City Harvest. The inaugural 2010 Festival was 100% sold-out; this year's festival will expand to one week from May 2-8, 2011 at various locations throughout New York City. Participants of the LUCKYRICE Festival will include members of the LUCKYRICE Culinary Council – Daniel Boulud, Susur Lee, Anito Lo, Masaharu Morimoto, amongst others – with additional participants, unveiling at a later date, to include some of the world's top restaurants, chefs, and mixologists. Advance tickets for the LUCKYRICE Festival will go on sale through the LUCKYRICE website (www.luckyrice.com) on Feb 3 in celebration of Chinese New Year of the Rabbit.

"We are thrilled to be joined by BOMBAY SAPPHIRE and again by Conde Nast Traveler for the LUCKYRICE Festival this year," said Danielle Chang, Founder of LUCKYRICE. "I am excited to share Asia's rich culinary culture with so many New Yorkers and honored to be supported by our esteemed Culinary Council."

ABOUT LUCKYRICE

LUCKYRICE is an integrated experiential marketing and media company that was launched in the spring of 2010. LUCKYRICE has quickly become the definitive guide to the Asian culinary world, which represents sixty percent of the world's population. LUCKYRICE understands these cultures and creates a common denominator through the lens of food.  After all, if we are what we eat, we're all part-Asian.

LUCKYRICE Culinary Council

Daniel Boulud, Anthony Bourdain, Floyd Cardoz, David Chang, Michael "Bao" Huynh, Susur Lee, Anita Lo, Masaharu Morimoto, Pichet Ong, Tadashi Ono, Zakary Pelaccio, Eric Ripert, Marcus Samuelsson, Angelo Sosa, Albert Trummer, and Jean-Georges Vongerichten.

SCHEDULE OF EVENTS*

May 2 – 8, 2011 | New York City

Monday, May 2

Kick-Off Dinner with Anita Lo presented by HSBC

Annisa | 7:00 – 10:00 p.m.

$200

One of the city's most beloved chefs kicks off the LUCKYRICE week of festivities with an intimate dinner full of surprise guests and tantalizing things to eat.

Tuesday, May 3

Opening Cocktails with Carol Lim + Humberto Leon of Opening Ceremony

The Bowery Hotel | 8:00 – 10:00 p.m. (VIP 7:00 – 8:00 p.m.)

$50 / $88 VIP

Toast the start of the LUCKYRICE Fest 2011 with a spirited evening of Asian-infused cocktails and style. Hosted by the iconic tastemakers behind the fashion darling Opening Ceremony, this event puts a spotlight on cocktails concocted by the city's top mixology talents.

Wednesday, May 4

Night Market

Archway Under the Manhattan Bridge, DUMBO | 7:00 – 10:00 p.m. (VIP 6:00 – 7:00 p.m.)

$50 / $88 VIP

Night Market brings festive Asian night markets back to the historic Archway in DUMBO. Serving up traditional Asian street grub as well as more inspired offerings interpreted by local gastrohipsters, experience the quintessential Asian night market experience – with a distinctly Brooklyn flavor.

Thursday, May 5

James Beard House Dinner: Flavors of Macau

James Beard House | 7:00 – 10:00 p.m.

$170

One of the most cosmopolitan spots in Asia, the entertainment capital Macau is also home to some of Asia's finest dining. This evening at the legendary James Beard House pays tribute to Macau's history as a former Portuguese colony.

Omakase Dinner with Sake + Shochu Soiree with Morimoto

presented by HSBC

Morimoto Restaurant | 7:00 p.m. – 12:00 a.m.

$250

Join Iron Chef Morimoto as he hosts an adventurous Japanese-style "omakase" (chef's choice) dinner paired with sake, shochu and wines.

Thursday, May 5

Sake + Shochu Soiree with Morimoto

Morimoto Restaurant (downstairs lounge) | 10:00 p.m. – 12:00 a.m.

$50

Come party with Morimoto over Japanese cocktails, sake and shochu. Kanpai! 

Friday, May 6

Grand Feast hosted by Kelly Choi presented by HSBC

Mandarin Oriental | 7:00 – 10:00 p.m. (VIP 6:00 – 7:00 p.m.)

$150 / $250 VIP

At this epic celebration of Asian cuisine, travel and feast your way through Asia's diverse cultures without leaving the majestic Mandarin Oriental ballroom overlooking Central Park. Hosted by Kelly Choi, the Grand Feast celebrates the best of Asian cuisine as interpreted by an acclaimed line-up of master chefs from Asia as well as those from the LUCKYRICE culinary council.

Saturday, May 7

La Fête Chinoise with Daniel Boulud and Susur Lee presented by HSBC

Restaurant DANIEL | 7:00 – 10:00 p.m.

$500

Join legendary chefs Daniel Boulud and Susur Lee as the masters of French and Chinese cuisine come together for an unprecedented collaborative Chinese banquet dinner at Restaurant DANIEL. The evening will start with inventive cocktails paired with hors d'oeuvre chinois and will be followed by a gastronomic feast personally prepared and hosted by Chefs Boulud and Lee.

Sunday, May 8

Talk + Taste hosted by Ching-He Huang | Cooking Channel

Astor Center | 12:00 – 3:00 p.m.

$50

For culinary aficionados who love to cook and eat, Talk + Taste will feature cooking demonstrations by masters of Asian cuisine as they prepare regional specialties. Join us for a convivial afternoon of tastings, demos and mingling with culinary insiders, hosted by Ching-He Huang, of Cooking Channel's "Chinese Food Made Easy."

*programs and schedules subject to change

SOURCE LUCKYRICE

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