NEW YORK, Feb. 9, 2015 /PRNewswire/ -- The Lucky Group introduces LuckyShops.com, a new and unique destination that brings together Lucky's signature print and digital style content with a powerful ecommerce engine that makes all of its content shoppable
LuckyShops launches with a curated assortment of merchandise from high profile designers including Kenzo, Marc by Marc Jacobs, Public School, The Row and Opening Ceremony, hand selected by Editor in Chief Eva Chen and her buying team.
This multi-faceted experience has been designed for style conscious consumers. It simultaneously delivers enhanced integration opportunities for advertising and retail partners looking for environments that offer cohesive storytelling across print, digital, mobile and ecommerce.
"LuckyShops.com combines the constantly-updating feed of news stories, designer profiles and engaging essays you've come to expect from our digital team with the thrill of the hunt, a.k.a. shopping the best pieces from your most-loved brands right on our site," says Eva Chen.
Josh Berman, CEO, of The Lucky Group, stated: "We are proud to be the first to market with a cohesive content to commerce platform. Lucky is truly creating a new media ecosystem. No other media company out there has created such a model."
Gillian Gorman Round, President of The Lucky Group, stated: "By controlling our own technology as well as our own data, we're able to service the customer and advertising partners from end to end. Many women will come to LuckyShops.com simply to consume content, but they will also have the ability and the option to complete their shopping journey by making a purchase."
The Lucky consumer shops—she buys 70% more product over the course of the year than the average women's magazine reader. In further closing the loop between inspiration and commerce, LuckyShops gives avid shoppers the perfect hub to discover and purchase fashion and beauty.
For more information, visit LuckyShops.com.
SOURCE The Lucky Group