LUDWIG+ Rebrands 100-Year-Old Maxor as VytlOne, A Best-in-Class Pharmacy Solutions Company

Award-winning agency creates new name, new brand identity and new campaign that expresses the vital role pharmacy plays in creating healthier healthcare systems

BINGHAM FARMS, Mich., Aug. 27, 2025 /PRNewswire/ -- In just 100 days, LUDWIG+, an acclaimed woman-owned brand actualization and business acceleration advertising agency, has delivered a landmark rebrand for Maxor National Pharmacy Services, a century-old leader in pharmacy solutions, to VytlOne.

Awarded the rebrand assignment in February 2025, LUDWIG+ rapidly developed the new brand identity, from brand repositioning to naming, visual system, campaign messaging, and digital experience. The new brand name was unveiled in June across social and digital channels, followed this month by a redesigned website that communicates the company's evolved value proposition and integrated model that is transforming the pharmacy solutions industry. The brand was designed to reflect the tremendous growth that the 100-year-old company is experiencing in providing vital pharmacy solutions for not-for-profit entities and employers following the appointment of healthcare leader Kim Tzoumakas as CEO in January 2025.

This collaboration marks the third time LUDWIG+ has partnered with CEO Kim Tzoumakas on transformative healthcare brand work, following their work with 21^st Century Oncology and RAYUS Radiology, demonstrating the agency's consistent impact on leading healthcare organizations.

"VytlOne reflects our commitment to working as one with our partners to turn their pharmacies into forces for growth, sustainability, and better patient outcomes," said Kim Tzoumakas, CEO of VytlOne. "LUDWIG+ translated that vision into a brand that is both strategically sharp and deeply resonant — capturing who we are today and where we're headed."

LUDWIG+'s design team created a striking visual system for VytlOne, from a logo symbolizing growth and connectivity to a color palette that balances trust and vitality. This identity was brought to life through emotionally resonant messaging and a powerful digital presence, including a redesigned website that clearly communicates the company's evolved value proposition to clients, partners, and talent. Together, these elements express the vital role pharmacy plays in creating healthier healthcare systems.

"As Maxor evolved into a unified pharmacy powerhouse with a clear mission to drive better health outcomes and sustainable revenue for providers, the rebrand was essential to capture that transformation," said Barbara Yolles Ludwig, CEO of LUDWIG+. "The new brand identity embodies the organization's purpose and momentum, reflecting its vital expertise, seamless integration, and commitment to powerful partnerships."

This project demonstrates the agency's ability to honor a century of history while introducing fresh ideas to create a modern brand identity. With VytlOne, LUDWIG+ has set a new benchmark for transformative brand work in the healthcare space.

The announcement follows major milestones for LUDWIG+, an agency widely recognized for its creative vision and measurable impact on client growth. Recently named Small Agency of the Year by the Association of National Advertisers (ANA) for the third time (and twice by the Stevies), LUDWIG+ is also ranked among the Inc. 5000 fastest-growing companies and is led by an EY Entrepreneur of the Year. The agency continues to be a rising force in shaping what's next in marketing.

This rebrand represents a transformative step forward for the company and highlights LUDWIG+'s talent for creating brands that deliver meaningful impact. 

About LUDWIG+
LUDWIG+ (L+) is a woman-owned brand actualization and business acceleration agency known for delivering category-disruptive marketing that drives measurable business growth. With a focus on bold ideas that build brand from the InsideOut, L+ helps organizations turn purpose into performance—elevating both people and business. The agency takes a highly collaborative, interdisciplinary approach across brand strategy, creative, media, technology, digital, social, production, PR, and CRM for B2B and B2C clients. Learn more at www.ludwigplus.com.

About VytlOne
VytlOne, formerly Maxor, is the nation's only independent, fully integrated total pharmacy solutions partner. By combining pharmacy operations, 340B management, specialty pharmacy, pharmacy benefit management, and patient affordability solutions, VytlOne is dedicated to helping mission-driven hospitals and health centers improve outcomes, unlock revenue, and reinvest in healthier healthcare communities.

At VytlOne, 'Your Mission Is Our Mission' says it all about why we are different than the competition. Working as an extension of our client partners' teams, VytlOne supports and enables our partners to drive sustainable revenue growth while achieving optimal outcomes for their patients, employees, and communities.

CONTACT:

JConnelly
Marisa Papa
[email protected]

SOURCE LUDWIG+