Luminate and FOXSports.com Team Up to Bring Photos to Life

MOUNTAIN VIEW, Calif., June 6, 2012 /PRNewswire/ -- Luminate, Inc., the worldwide leader in making images interactive, and FOXSports.com today announced a unique image app that provides consumers with instant access to player-related statistics and information by simply mousing over an image. This custom app will be deployed across FOXSports.com including NBA, MLB and NFL galleries.

"We are thrilled to collaborate with FOXSports.com on the next generation of digital sports fan applications," said Chas Edwards, Luminate CRO and Head of Publisher Development. "Consumers demand greater depth-of-experience from today's imagesphere, and publishers like FOXSports.com are answering that demand. With more than 3 trillion images online and millions more uploaded each day, developing an image strategy is becoming a top priority for publishers who want to participate in an increasingly visual culture."

FOXSports.com visitors gain immediate benefit from a scrolling player stats app at the bottom of an image that is directly related to the player within the image. Those who want more information simply mouse over the image to expand a player card of detailed stats and the player's performance relative to others in the league. All of this takes place directly from an online image.

By adding interactive image apps to previously one-dimensional static images, FOXSports.com's viewers engage with content that improves their user experience and increases time spent on their site. Additionally, Luminate's image app brings new life to all of FOXSports.com's photos regardless of when they were taken because relevant, up-to-date information is embedded in each picture.

"Merging stats with our wide array of sports photos gives fans a wealth of information at their fingertips without having to leave the page," said Ed Bunnell, FOXSports.com SVP, Programming & Content.  "Whether it's stats from last night's game or a current player's historical career performance, photos now come to life and allow fans to interact in a way they've never been able to before."

This new application was co-developed by Luminate and FOXSports.com through Luminate's custom image app program. Luminate works closely with publishers to enhance their content offerings by developing creative image capabilities that appeal to the needs of specific audiences while also aligning with a publisher's broader content strategy. The app will be added to the 15 plus other Luminate applications available from Luminate's Image App store.

To learn more about how to create a custom image app, deploy existing images apps, or develop a comprehensive image strategy, please visit www.luminate.com.

To view the Internet's first image app for sports stats, please visit www.foxsports.com.

About Image Apps:

Luminate offers the world's first platform for interactive image apps. Through more than 15 different image apps, consumers can shop, share, see sports stats, find Wikipedia information, listen to music, search, watch movie trailers and much more all from within an image.

About Luminate

Luminate, Inc. is the worldwide leader in making images interactive serving more than 150 million users each month and 30 billion image views per year. Founded in 2008, with the vision to make every digital image interactive on the web, Luminate offers the world's first platform for image applications. Developed by technologists from Netscape and LiveOps, Luminate's platform combines Internet and crowdsourcing technology to deliver the optimal content relevant to online images. Luminate is a private company funded by August Capital, CMEA Capital, Google Ventures, Nokia Growth Partners and Shasta Ventures, with headquarters in Mountain View, CA.

About FOXSports.com on MSN

FOXSports.com on MSN is a leading sports Website that delivers exclusive commentary and sports video, breaking news, real-time stats and fantasy games to more than 36 million unique visitors every month. FOXSports.com is the online extension of FOX Sports television coverage and is the exclusive provider of sports content for MSN.com in the US, located at http://msn.foxsports.com. FOXSports.com is an industry leader in the delivery of sports content to mobile devices.  Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.

SOURCE Luminate, Inc.