MADISON, Wis., Aug. 28, 2012 /PRNewswire/ -- The Lunchables Lunch Combinations team is challenging America to help all kids have the opportunity to "Never Be Bored Again." Today, the brand partnered with actress and celebrity mom, Tori Spelling, to launch a national campaign that will fund up to $100,000 to Boys & Girls Clubs of America and their sport and recreation programs.
Spelling and the Lunchables team invite families to capture photos of boredom-busting activities and share them by visiting the "Never Be Bored Again" application at Facebook.com/Lunchables. Every photo that's uploaded from today through October 15, 2012, will generate a $1 donation to Boys & Girls Clubs across America, up to $100,000, to help amp up the fun. After uploading their photo, consumers will receive a $1-off coupon for new Lunchables with Smoothie, while supplies last.
To kick off the effort, Spelling uploaded her own "Never Be Bored Again" photo, showing her crafting with daughter Stella. Today, she joins the Lunchables team and kids from the Boys & Girls Club of Burbank and Greater East Valley, Calif., to build a Sport Court®, in the club's backyard. Working alongside Boys & Girls Club kids, she will install new basketball hoops and foursquare grids, plus other equipment made from Lunchables Lunch Combinations packaging recycled by TerraCycle®.
"Encouraging my kids to make their own fun is one of the best parts of being a parent," said Spelling, a mother of four, who's adept at finding creative ways to bust kid boredom. "That's why I'm thrilled to work with the Lunchables team to spark kids' curiosity and help amp up the fun."
A Chance to Win One of Over One Million Prizes
The Lunchables team wants all kids to share in Lunchables-style freestyle fun, and have the opportunity to "Never Be Bored Again." Now through February 2013, kids ages six to 13 can enter the "Never Be Bored Again" Instant Win Game* at Lunchables.com/fun for a chance to win one of over ONE MILLION boredom-busting prizes.
The three grand prizes are mega-cool hangout spots including a Tree House of Your Dreams, a Sport Court® backyard court or an Ultimate Game Room. Other prizes include 25,000 Hasbro™ toys and games and 1,000,000 video downloads.
For more information and an exclusive look at behind-the-scenes boredom-busting fun with Tori Spelling or details on the new line of Lunchables with Smoothie, check out Facebook.com/Lunchables.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
ABOUT BOYS & GIRLS CLUBS OF AMERICA
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, nearly 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.
*NO PURCHASE IS NECESSARY TO PLAY THE LUNCHABLES NEVER BE BORED AGAIN INSTANT WIN GAME. Open to residents of the 50 U.S. and D.C., 6 - 13 years as of 7/9/12. To enter online and see Official Rules, visit www.lunchables.com/fun. Ends: 2/27/13. Void where prohibited.
SOURCE Kraft Foods Inc.