Lush Cosmetics Enlists NYC-Based Holistic Esthetician Amity Murray as Brand's First Skincare Ambassador

The partnership with the veteran esthetician, also known as "Magic Hands", bridges gentle skincare practices with Lush's fresh, handmade philosophy to champion overall skin health.

VANCOUVER, BC, Sept. 1, 2026 /PRNewswire/ -- Today, Lush Cosmetics – the fresh, handmade cosmetics company – announces a landmark partnership with New York City-based esthetician, Amity Murray, who steps into the official role of Lush Skincare Ambassador.

This alliance marks a pivotal moment for Lush, deepening the brand's commitment to skin health education through hands-on, expert-led guidance with the esthetician, also known as "Magic Hands". Together, Lush and Murray share a gentle approach to skincare, prioritizing products and routines that nourish the skin barrier with fresh ingredients and minimal synthetic preservatives.

"Skincare should feel like a ritual, not a chore – and that starts with the products you're using on your face and body," says Amity Murray, Lush's Skincare Ambassador. "Lush's fresh, handmade philosophy is something I've believed in long before this partnership – it's rare to find a brand that takes skin health this seriously.. I'm so excited to bring that knowledge of holistic, nourishing skincare that I use with my own clients to a wider audience."

As Lush Skincare Ambassador, Murray will lend her professional expertise to the brand's communications and education around skin health, from content and consumer touchpoints to in-person experiences. Her esthetician-backed perspective adds a layer of credibility to Lush's existing philosophy, helping translate the brand's product knowledge into practical, everyday guidance for customers building their own routines.

With 20 years of hands-on industry experience, Murray is widely known for her ability to help clients navigate their ideal skincare routines — expertise she now brings directly into Lush's signature fresh philosophy.

Through this partnership, Lush and Murray will champion three essential pillars of skin health:

• Microbiome Support: Shifting the narrative toward protecting and nourishing the skin's natural barrier.
• Self-Preserving Formulas: Showcasing how products can remain fresh, handmade, and highly effective with natural preservatives, such as honey, salt and tofu, without the need for synthetic preservatives that may disrupt the microbiome.
• Fresh Ingredients: Demystifying how raw, nutrient-rich, and minimally processed ingredients work in harmony with the skin.

While this partnership will spotlight Lush's entire skincare range, a central focus will be placed on Lush's recently launched Cleansing Balms. Celebrated for their oil-rich, barrier-respecting formulas, these balms melt away the day's impurities without stripping away the essential moisture and beneficial microbes the skin needs to thrive.

Consumers can look forward to more opportunities to engage with Murray's expertise later this year.

About Lush
Lush invents, manufactures and retails fresh handmade cosmetics, such as the fizzing bath bomb and solid shampoo bars. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and is leading the cosmetics industry in combating over-packaging by developing products that can be sold 'naked' to the consumer. Today Lush operates in over 50 countries with 900+ shops, 38 websites shipping worldwide and a global network of native apps and digital communities in over 30 languages.

About Amity Murray
As a full-time esthetician and consultant, Amity's main focus is to educate people on optimal skin health, skincare ingredients and skincare products. As the Lead Esthetician at the Spa at Hotel Chelsea in New York City, her work centers around helping clients experience their healthiest skin. She feels a deep calling to help people feel their best, even being dubbed the nickname "Magic Hands" by her loyal clientele. Her work as an esthetician has been featured in Vogue, PopSugar, E! News, and more. Amity's work is rooted in similar values to Lush, leveraging a holistic, gentle approach to her practice.

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SOURCE Lush Cosmetics