Luxe Bloom® Home launches an Innovation in floral on QVC. No Water roses.

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Apr 05, 2016, 12:00 ET

CHICAGO, April 5, 2016 /PRNewswire/ -- Luxe Bloom® launches a new home collection on QVC, April 5, 2016 designed exclusively for the QVC viewer. The collection includes four design choices in a porcelain tea cup, sold with five preserved roses in a range of colors. Designs range from traditional to contemporary. Jill Bauer, QVC Show Host, nationally renowned home style expert, launches the Luxe Bloom Home Collection.

Luxe Bloom(r) Home Tea Cup Collection launched exclusively for QVC

Shelley Rosen, Founder and CEO, Luxe Bloom seeks to change the way people buy flowers by creating a disruption in the market with preserved rose innovation. Today, the American floral industry is $6B and has seen little innovation in solving the age old problem of dying floral. "Our clients consistently tell us our flower arrangements make it easy and more predictable to run all aspects of their luxury business."

Scott Hynd, Managing Member of Brand Innovations, is responsible for product sourcing and selling strategies. Scott said, "We saw Luxe Bloom on the NBC Today Show and felt the innovation in floral combined with the longevity would be an ideal product to share with the buyers at QVC."

Chicago-based Luxe Bloom™ provides luxury hospitality operators, hotels, fine dining restaurants and high end spas with exquisite preserved, long-lasting rose arrangements on a monthly recurring basis. Luxe Bloom's luxury rose arrangements are shipped direct to the customer's door. The roses come in over 20 colors and designs for a variety of hospitality settings.

Angela Portella, Spa Director of Guerlain Spa at the Waldorf Astoria of New York commented, "Because the cost and longevity of their rose arrangements are more predictable than fresh floral, we have stabilized our floral costs with Luxe Bloom."

Chicago investor, William Conway, of Raputs, LLC. said, "As an angel investor, I look for disruptive innovation with a leader who can execute and sell the dream. We have found this in Luxe Bloom under the direction of Shelley Rosen."

In talking about the QVC opportunity, Shelley said, "QVC is America's best venture accelerator for a product-based entrepreneur." Look for Luxe Bloom on QVC April 5, 2016 to debut the Luxe Bloom Home Tea Cup Collection launch.

Visit us at: www.luxebloom.com www.qvc.com @qvc @luxebloomroses

https://www.facebook.com/JillBauerQVC @jillbauerqvc

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SOURCE Luxe Bloom