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LuxeYard Membership Exceeds Estimates in First Three Months

More than 400,000 Members Now Living in Lap of Luxury


News provided by

LuxeYard, Inc.

Mar 14, 2012, 08:30 ET

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LOS ANGELES, March 14, 2012 /PRNewswire/ -- LuxeYard, Inc. (OTC BB: LUXR), a luxury home furnishings and decor flash sale site that brings a unique approach to the flash sale model with two new e-commerce concepts: Concierge Buying and Group Buy, said it recently surpassed the 400,000 member mark, exceeding its projected membership acquisition rate since the site was launched on January 24, 2012.  As of March 14, 2012, total membership is approximately 425,000.  The company's goal is to reach one million members by the end of June 2012.

"The swift pace of vendor participation and extensive product line-up on LuxeYard.com has resulted in a rapidly growing membership base that is living the luxe life," said Braden Richter, president and CEO of LuxeYard.  "Our members are excited to have the opportunity to participate in determining what products are sold and at what price, thereby shifting the balance of retail power in their favor.  As we prepare to launch new categories in the first half of this year, consumers will continue to appreciate the value and convenience of the LuxeYard experience."

Since its unveiling in January 2012, LuxeYard has:

  • Featured over 6,500 products with an average transaction value of nearly $200
  • Showcased products from notable home furnishing names such as Lexington, Domitalia, Sefte Bedding, and Novica
  • Added new LuxeLife Trendsetters such as Daniella Clarke, Jillian Reynolds, and Nicki Hilton who introduce their personal style by picking their favorite products from the weekly events

About LuxeYard

LuxeYard is the flash sale site for luxury home furnishings and decor that offers access to unique products sourced from an experienced team at prices at up to 70 percent off retail. LuxeYard is the pioneer of Concierge Buying and Group Buy, which gives consumers the power to determine the items sold on the site and alters the retail paradigm, shifting the pricing and sourcing power from retailers to consumers. The company intends to expand into the apparel sector in March 2012, and has strategic initiatives in place for additional vertical platforms during the year. With a management team entrenched in design, LuxeYard partners with trendsetters and industry insiders to deliver interactivity and content on its pages. To become a member, visit www.LuxeYard.com.  

Forward-Looking Statements

This press release contains forward-looking statements about our member acquisition and customer satisfaction goals, which involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, the factors included under the headings "Risk Factors" and "Cautionary Note Regarding Forward Looking Statements" in the company's Form 8-K, filed with the Securities and Exchange Commission on November 8, 2011, a copy of which may be obtained by visiting the SEC's web site at www.sec.gov. LuxeYard's actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance.

You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this press release to conform these statements to actual results or to changes in our expectations.

Contacts:   

Investors 

Media 

 

Jack Guererro          

Taryn Deane

 

LuxeYard, Inc.        

Fingerprint Communications

 

(323) 821-2670        

(310) 276-7500

 

 

[email protected]

 

Rob Whetstone

 

 

PondelWilkinson Inc.                     

 

 

(310) 279-5980                              

 

 

[email protected]                

 

SOURCE LuxeYard, Inc.

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