LuxeYard Names PondelWilkinson as Investor Relations Counsel and Fingerprint Communications as Agency of Record

LOS ANGELES, March 7, 2012 /PRNewswire/ -- LuxeYard, Inc. (OTC BB: LUXR), LuxeYard, a luxury home furnishings and decor flash sale site that brings a unique approach to the flash sale model with two new e-commerce concepts: Concierge Buying and Group Buy, announced that it has retained PondelWilkinson Inc. as investor relations counsel and brought Fingerprint Communications on board as agency of record.

PondelWilkinson will serve as a liaison for LuxeYard to the investment community and financial media, as well as provide counsel for strategic communications.  The firm represents a wide range of emerging high growth and middle market publicly traded companies. Fingerprint Communications will execute a multi-faceted marketing platform designed to generate lifestyle, industry and business media coverage on local, national and global levels.

"We were impressed with PondelWikinson's expertise in the e-commerce and consumer sectors, as well as the firm's experience introducing newly public companies to the marketplace.  Our engagement of PondelWilkinson represents an important step for LuxeYard, as we begin to build new relationships with shareholders and the broader investment community," said Braden Richter, president and CEO of LuxeYard.

"LuxeYard's high-end products and distinctive social engagement platform, along with its edgy Southern California vibe, have enabled it to acquire members very quickly," said Roger Pondel, president and CEO of PondelWilkinson.  "We are delighted to join forces at this important stage in the company's growth to help build brand awareness in the corporate and investor communities for LuxeYard's distinctive niche in the rapidly expanding flash sale sector."

"We are excited to work with LuxeYard to support in building brand awareness using innovative and one-of-a-kind public relations strategies," said Jessica Meisels, Fingerprint Communication's President and Principal.  "As LuxeYard embarks on a thrilling and pioneering future in e-commerce, our agency looks to capitalize on this unique business model to create global media attention around design, fashion and travel."

As LuxeYard plans for the launch of its two new e-commerce sites, PondelWilkinson and Fingerprint Communications will leverage their mutual synergies to drive success for the company as it moves forward.

About PondelWilkinson

PondelWilkinson Inc. (www.pondel.com), founded in 1968, provides investor relations and strategic public relations counsel to publicly traded, pre-public and privately owned companies, as well as marketing support for professional and financial services firms. View PondelWilkinson's blog at www.pwinsight.com and its vlog at www.pwcast.com.

About Fingerprint Communications

Fingerprint Communications is a full-service public relations and marketing agency specializing in the lifestyle, entertainment and consumer marketing.  Fingerprint Communications focuses on media coverage, special events, talent relations and product placement.  Fingerprint Communications encompasses a vast scope of global clientele ranging from luxury fashion brands to premiere restaurants, hotels and nightlife venues.

About LuxeYard

LuxeYard is the flash sale site for luxury home furnishings and decor that offers access to unique products sourced from an experienced team at prices at up to 70 percent off retail. LuxeYard is the pioneer of Concierge Buying and Group Buy, which gives consumers the power to determine the items sold on the site and alters the retail paradigm, shifting the pricing and sourcing power from retailers to consumers. The company intends to expand into apparel in March 2012, and has strategic initiatives in place for additional vertical platforms during the year. With a management team entrenched in design, LuxeYard partners with trendsetters and industry insiders to deliver interactivity and content on its pages. To become a member, visit www.LuxeYard.com.  

SOURCE LuxeYard, Inc.