Luxury Brands Debut New Products at Resorts West House of Luxury During Sundance Film Festival

Jan 07, 2013, 16:35 ET from Resorts West

PARK CITY, Utah, Jan. 7, 2013 /PRNewswire/ -- Luxury hotelier Resorts West will host some of the world's most influential brands during the 2013 Sundance Film Festival in an invitation-only showcase of the $21.9 million Ski Dream Home. The two-day "House of Luxury" will feature Rolls-Royce Motor Cars, Hasselblad, Sony, Armani and other top brands alongside high-profile figures in the art and culinary world, including Chef David Shim of New York City hot spot Kristalbelli and contemporary artist Domingo Zapata. The Dream Home will also host several A-list receptions for films released during the Festival, including Toy's House, The Crash Reel, Running from Crazy and S-VHS. Celebrities related to the films, including Oscar nominee Mariel Hemingway and professional snowboarder Kevin Pearce, will be among the attendees.


With the Ski Dream Home on the market, the showcase puts an experiential twist on the traditional real estate open house, allowing attendees to visualize the lifestyle that comes with owning a slope-side chalet.  Guests of the 14,000 square-foot mansion can test drive a 2013 Rolls-Royce Ghost, play a round of virtual golf on the FullSwing™ simulator with clubs by Scratch Golf, experience Zeal Optics' HD GPS goggles or take a few runs on hand-crafted Zai Skis, imported from Switzerland. The chalet sits directly on Deer Valley's Mountaineer run for ski-in/ski-out access.

Those more inclined to relax can watch a film in the stadium-seat theater on Sony's HD 4K projector, take a dip in the heated swimming pool, revel in new scents by Armani Fragrance or wander through the spa to experience beauty treatments, including stylings by TIGI Hair Reborn. The event will also feature the USA debut of The Lunar by Hasselblad, a mirrorless interchangeable-lens camera not scheduled for release until March 2013, and the Utah debut of Vixen Vodka.

Guests will enjoy hors d'oeuvres by Chef David for a taste of Kristalbelli's contemporary Korean cuisine, specialty cocktails from Kristalbelli's chic lounge Juga, hand-selected vintages by Verite Wines and live entertainment by former U.S. Ski Team national champion and vocal artist Bryon Friedman.  

"Resorts West is excited to share the Ski Dream Home with a select group of prestige brands during the House of Luxury," said Joe Ballstaedt, CEO of Resorts West.  "We have prided ourselves on providing the Park City visitor with luxury accommodations for 13 years.  Park City is a destination for skiers, adventurers, film lovers and culturists."

House of Luxury is produced in conjunction with Bradford Rand and his team at RAND Luxury, veteran founders of the Luxury Review showcase held in New York and Los Angeles, and producers of the Rolls-Royce Evening of Luxury events in The Hamptons and Beverly Hills. Brands featured at House of Luxury will include Rolls-Royce Motor Cars, Sony, Hasselblad, Armani Fragrance, Kristalbelli Restaurant & Juga Lounge, Magellan Jets, Zai Ski, Zeal Optics, TIGI, Stella Artois, Verite Wines, Vixen Vodka, Scratch Golf, Roxbury Jewelry, Porsche Design and Keurig.

About Resorts West

Established in 1999, Resorts West is the premier luxury accommodations provider at each of Park City's three world-class ski resort areas, including Deer Valley, Park City Mountain and Canyons. Properties range from 2-bedroom slope-side condos to 8-bedroom private chalets complete with theaters, wine cellars and apres ski lounges. In addition to luxury lodging, Resorts West offers private chef service, in-home spa treatments, luggage shipment and a private concierge to arrange winter activities, from snowmobiling to heli-ski excursions. For more information about Resorts West, please visit

Tracie Heffernan

SOURCE Resorts West