Luxury e-tailing market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- According to Technavio, the global luxury e-tailing market size is estimated to grow by USD 27,533.22 million from 2023 to 2027. The market is estimated to grow at a CAGR of over 8.44% during the forecast period. Moreover, the growth momentum will accelerate.  APAC will account for 49% of the growth of the global market during the forecast period. 

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Global luxury e-tailing market - Five forces

The global luxury e-tailing market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Global luxury e-tailing market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global luxury e-tailing market - Segmentation assessment

Technavio has segmented the market based on product (personal luxury, food and wine, and home accessories) and channel (multi-brand and mono-brand).

• The personal luxury segment will grow at a significant rate during the forecast period. The preference for online shopping is increasing, with the growing Internet penetration rate and the increasing number of smartphone users worldwide. A wide range of premium personal goods are available online in various categories, price ranges, and brands. Major manufacturers of personal goods such as cosmetics are expanding their professional skincare e-retail businesses to gain a competitive advantage over Internet-only retailers. They are building their own web portals and creating partnerships with other distributors to sell professional skincare products online. For instance, Beiersdorf AG has its online presence in China in partnership with NetEase Kaola. Such partnerships can help increase the online sales of luxury personal goods during the forecast period.

By geography, the global luxury e-tailing market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global luxury e-tailing market.

• APAC is estimated to account for 49% of the growth of the global market during the forecast period. The growth of the market in APAC is driven by factors such as the growth of the real estate sector for residential and commercial properties. Japan, China, and South Korea are the key revenue contributors. In addition, wide product portfolios and the launch of new and innovative products will also fuel the market growth during the forecast period. The growing Internet penetration is also expected to drive the online sales of luxury products in APAC. 

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Global Luxury E-tailing Market – Market Dynamics

Key factor driving market growth

• The rise in online spending and smartphone penetration is notably driving the luxury e-tailing market growth. 
• The popularity of online shopping through smart devices increased over the years due to the high penetration of Internet services, improved economic growth, and the fluid interfaces of mobile applications. 
• Security features of online payments, free delivery, improved online services, and the customer-friendly designs of shopping websites are also contributing to the growth of the market.
•  Moreover, the focus on m-commerce has increased, with the penetration of smartphones and the generation of more opportunities for buyers. These factors will fuel the growth of the market during the forecast period.

Leading trends influencing the market 

• Multichannel marketing is a key trend in the luxury e-tailing market. Social media plays a major role in increasing awareness about a product. Consumers use social networking and blogs to learn about premium cosmetics products.
• Hence, vendors are using platforms such as Facebook, Twitter, Instagram, and YouTube to increase awareness and promote their products.
• Many brands partner with social media influencers to increase the popularity of their brands.
• Thus, factors such as the increasing penetration of the Internet and smartphones and the growing number of customer-engagement practices by vendors of premium cosmetics have contributed to the overall sales volume and revenue of market vendors over the past few years.

Major challenges hindering market growth

• Strict competition from offline channels may impede the luxury e-tailing market growth. 
• Consumers prefer to buy premium products such as personal care products, wine, spirits, home decor, home furnishings, and furniture from offline stores, as they can examine the products physically before purchasing.
• Moreover,  many consumers are hesitant to perform high-value transactions online due to cybersecurity concerns.
• The offline segment of the global home decor market is influenced by the increasing number of product-specialty stores and brand-specific stores. Thus, offline stores pose a major threat to the global luxury e-tailing market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this luxury e-tailing market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the luxury e-tailing market between 2023 and 2027
• Precise estimation of the luxury e-tailing market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the luxury e-tailing industry across APAC, North America, Europe, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of luxury e-tailing market vendors

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1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market Definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global luxury E-tailing market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global luxury E-tailing market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Personal luxury - Market size and forecast 2022-2027
• Exhibit 34: Chart on Personal luxury - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Personal luxury - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Personal luxury - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Personal luxury - Year-over-year growth 2022-2027 (%)

• 6.4 Food and wine - Market size and forecast 2022-2027
• Exhibit 38: Chart on Food and wine - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Food and wine - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Food and wine - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Food and wine - Year-over-year growth 2022-2027 (%)

• 6.5 Home accessories - Market size and forecast 2022-2027
• Exhibit 42: Chart on Home accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Home accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Home accessories - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Home accessories - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by Channel

• 7.1 Market segments 
• Exhibit 47: Chart on Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Channel 
• Exhibit 49: Chart on Comparison by Channel
• Exhibit 50: Data Table on Comparison by Channel

• 7.3 Multibrand - Market size and forecast 2022-2027
• Exhibit 51: Chart on Multibrand - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Multibrand - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Multibrand - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Multibrand - Year-over-year growth 2022-2027 (%)

• 7.4 Monobrand - Market size and forecast 2022-2027
• Exhibit 55: Chart on Monobrand - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Monobrand - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Monobrand - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Monobrand - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Channel 
• Exhibit 59: Market opportunity by Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 93: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Italy - Market size and forecast 2022-2027
• Exhibit 97: Chart on Italy - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Italy - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Italy - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Italy - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027
• Exhibit 101: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 ASOS Plc 
• Exhibit 112: ASOS Plc - Overview
• Exhibit 113: ASOS Plc - Business segments
• Exhibit 114: ASOS Plc - Key news
• Exhibit 115: ASOS Plc - Key offerings
• Exhibit 116: ASOS Plc - Segment focus

• 12.4 Authentic Brands Group LLC 
• Exhibit 117: Authentic Brands Group LLC - Overview
• Exhibit 118: Authentic Brands Group LLC - Product / Service
• Exhibit 119: Authentic Brands Group LLC - Key offerings

• 12.5 Bed Bath and Beyond Inc. 
• Exhibit 120: Bed Bath and Beyond Inc. - Overview
• Exhibit 121: Bed Bath and Beyond Inc. - Product / Service
• Exhibit 122: Bed Bath and Beyond Inc. - Key news
• Exhibit 123: Bed Bath and Beyond Inc. - Key offerings

• 12.6 Burberry Group Plc 
• Exhibit 124: Burberry Group Plc - Overview
• Exhibit 125: Burberry Group Plc - Business segments
• Exhibit 126: Burberry Group Plc - Key offerings
• Exhibit 127: Burberry Group Plc - Segment focus

• 12.7 CHANEL Ltd. 
• Exhibit 128: CHANEL Ltd. - Overview
• Exhibit 129: CHANEL Ltd. - Business segments
• Exhibit 130: CHANEL Ltd. - Key offerings
• Exhibit 131: CHANEL Ltd. - Segment focus

• 12.8 Compagnie Financiere Richemont SA 
• Exhibit 132: Compagnie Financiere Richemont SA - Overview
• Exhibit 133: Compagnie Financiere Richemont SA - Business segments
• Exhibit 134: Compagnie Financiere Richemont SA - Key offerings
• Exhibit 135: Compagnie Financiere Richemont SA - Segment focus

• 12.9 Crate and Barrel 
• Exhibit 136: Crate and Barrel - Overview
• Exhibit 137: Crate and Barrel - Product / Service
• Exhibit 138: Crate and Barrel - Key offerings

• 12.10 Harrods Ltd. 
• Exhibit 139: Harrods Ltd. - Overview
• Exhibit 140: Harrods Ltd. - Product / Service
• Exhibit 141: Harrods Ltd. - Key offerings

• 12.11 Hennes and Mauritz AB 
• Exhibit 142: Hennes and Mauritz AB - Overview
• Exhibit 143: Hennes and Mauritz AB - Product / Service
• Exhibit 144: Hennes and Mauritz AB - Key offerings

• 12.12 Hermes International SA 
• Exhibit 145: Hermes International SA - Overview
• Exhibit 146: Hermes International SA - Business segments
• Exhibit 147: Hermes International SA - Key offerings
• Exhibit 148: Hermes International SA - Segment focus

• 12.13 Hudsons Bay Co. 
• Exhibit 149: Hudsons Bay Co. - Overview
• Exhibit 150: Hudsons Bay Co. - Product / Service
• Exhibit 151: Hudsons Bay Co. - Key offerings

• 12.14 Inter IKEA Systems B.V. 
• Exhibit 152: Inter IKEA Systems B.V. - Overview
• Exhibit 153: Inter IKEA Systems B.V. - Product / Service
• Exhibit 154: Inter IKEA Systems B.V. - Key offerings

• 12.15 Luxuryperfume.com Inc 
• Exhibit 155: Luxuryperfume.com Inc - Overview
• Exhibit 156: Luxuryperfume.com Inc - Product / Service
• Exhibit 157: Luxuryperfume.com Inc - Key offerings

• 12.16 Moda Operandi Inc. 
• Exhibit 158: Moda Operandi Inc. - Overview
• Exhibit 159: Moda Operandi Inc. - Product / Service
• Exhibit 160: Moda Operandi Inc. - Key offerings

• 12.17 SDI (Brands 2) Ltd. 
• Exhibit 161: SDI (Brands 2) Ltd. - Overview
• Exhibit 162: SDI (Brands 2) Ltd. - Product / Service
• Exhibit 163: SDI (Brands 2) Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

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