NEW YORK, Oct. 13 /PRNewswire/ -- Waterford, Wedgwood and Royal Doulton (WWRD), the leading provider of luxury home and lifestyle products worldwide, today announced the launch of the company's new multi-brand website which features a sophisticated e-commerce platform for its global customer base.
"As consumer shopping behavior continues to evolve, our new online presence addresses the growing demand for an engaging way to browse, research and purchase our products – whether shopping our e-tail store or finding a local retailer," said Pierre de Villemejane, Chief Executive Officer of WWRD. "By integrating our three brands onto a single technology platform, we'll be able to streamline our web operations to achieve a greater return on investment moving forward."
Digitally-forward in both design and functionality, the stylish web portal delivers a fresh and modern look, optimized with bold colors, graphics and rich product images. A seamless interface allows visitors to use a single shopping cart to purchase any product from the three brand lines – Waterford, Wedgwood and Royal Doulton – providing an effortless and efficient way to browse and purchase the most beautiful hand-crafted crystal and fine china in the world.
"Our goal was a more engaging online shopping experience that conveys the beauty and craftsmanship of our products while still being highly functional," said Leisa Glispy, group director, global e-commerce at WWRD. "We now have the ability to utilize a more robust set of technology tools to better inform and inspire our customers as they shop online."
Blended with rich and illustrative content, the new website can be accessed by visiting www.waterford.com, www.wedgwood.com or www.royaldoulton.com where customers will gain more direct access to product information and imagery, including a high resolution zoom-in function that shows intricate details up close.
Harnessing the power and popularity of social media, shoppers can safely access their personal social media accounts through the WWRD portal – such as Facebook, Twitter and hundreds more – where they can choose to publish the items they purchase or recommend products on their wall for others to see. Videos also play a prominent role, with a comprehensive multimedia library spanning from product usage "how to's," to the House of Waterford Crystal grand opening in Ireland, and a 50th anniversary tribute to Waterford's Design Director and master craftsman, Jim O'Leary.
Launching immediately in the United States, the website will provide customers with a consistent, contemporary and easily-accessible online shopping destination.
About WWRD: WWRD, the leading provider of luxury home and lifestyle products worldwide, manufactures, distributes and sells well-recognized brands, including Waterford, Wedgwood, Royal Doulton, Royal Albert, and Johnson Brothers. WWRD maintains unique licensing arrangements with some of the most high-profile innovators in the home and lifestyle market, including Vera Wang, Jasper, Jasper Conran, Monique Lhuillier, John Rocha, Gordon Ramsay, and Michael Aram. WWRD products are distributed through premium department stores and independent retailers and wholesalers around the world, including the United States, United Kingdom, Japan, Canada, Australia and Ireland. The company employs more than 3,000 people worldwide.