Lyris Appoints Two New Vice Presidents to Engineering Team

EMERYVILLE, Calif., March 16, 2011 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI) today announced the addition of two vice presidents to join the company’s engineering team; V. J. Anand, vice president of engineering, and Cindy Sherrett, vice president of programs and engineering. These two appointments come on the heels of three senior hires further bolstering Lyris’ management team. Anand will lead Lyris’ next generation platform effort along with future developments for Lyris HQ. Sherrett will bring leadership to the company’s Software Development Life Cycle (SDLC) processes and engineering efforts.

New Engineering Team Backgrounds

Anand brings a wealth of knowledge to Lyris in the general and engineering management functions. Previously he was vice president of engineering at GetJar, where he developed a scalable Ad/Serving platform with predictive analytics and optimized search, which has become the second largest mobile app store serving up more than 200 million ads per day. Prior to GetJar, Anand worked at several small to large enterprises, including Informix (IBM), developing next-generation contextual ad targeting, search optimization and real-time data warehouse products.

Sherrett has extensive experience in program management, software and services product development, product management and operational management. Most recently she was the principal and founder of Sherrett Consulting, where she provided a full suite of product management services, from requirements definition through deployments of large scale software projects.  Before founding the consulting firm, Sherrett held leadership roles at multiple startups after starting her career at IBM.

Supporting Quotes

"As we continue to lead the way for the digital marketer, we are always looking for new ways for our customers to establish and develop online engagement," said Wolfgang Maasberg, chief executive officer at Lyris. "V. J. and Cindy's expertise will enable us to deliver on our product vision and expand our capabilities even faster as we innovate and develop marketing solutions that impact the bottom line."

"Most recently we delivered on mobility with the release of our mobility application for iPhone, and we are about to launch the next phase of our product innovation. As we continue to deliver on our product roadmap and predictive online marketing vision, we are excited to have such qualified leaders join our engineering team," said Phil Sakakihara, chief technology officer and senior vice president of engineering at Lyris. "With these additions to engineering management, we are well-positioned to make predictive online marketing a reality for our customers."

"In recent months Lyris has gained significant momentum with strong additions to the company's management team," said V. J. Anand, vice president of engineering at Lyris. "I am pleased to join Lyris to help deliver innovative online marketing products at a time when social media has changed the way our customers connect with their customers."

"What attracted me to Lyris is the company's dedication to creating and delivering products that enable customers to stay competitive," said Cindy Sherrett, vice president of programs and engineering at Lyris. "Customer needs are at the heart of our software development initiatives."

About Lyris

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.