Lyris Furthers Connected Marketing Thought Leadership During DMA 2010 Week

Active DMA 2010 Conference followed by Lyris Webinar featuring Analyst David Daniels on the topic of connected marketing

Oct 20, 2010, 17:01 ET from Lyris, Inc.

EMERYVILLE, Calif., Oct. 20 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, announced the conclusion of a successful DMA 2010 week in San Francisco culminating with a webinar on the topic of connected marketing after the conference.  

DMA 2010, held at Moscone Center in San Francisco from October 11-13, saw Lyris share thought leadership insights on improving email marketing and online marketing results:

  • Lyris led a DMA session "How Expedia CruiseShipCenters Gets Customers and Partners on Board" discussing connected marketing that integrates activities between online channels.  John Mast from Expedia CruiseShipCenters and Blaine Mathieu from Lyris discussed how tri-messaging, combining email, social and mobile, has helped Expedia bridge the gap between online channels to build customer loyalty, improve campaign performance and increase profit.
  • Lyris made its email and online marketing expertise available to all with an "Ask the Expert" Roundtable.  Riaz Kanani and Blaine Mathieu spoke to real-world use cases providing sustainable ways for companies to improve email and online marketing initiatives in 2011.  This was complemented by Lyris' 15-minute FastTracks sessions on best practices for email and online marketing issues, focusing on topics like connected marketing, email deliverability, marketing analytics, and social media marketing.
  • The Guru's Guide 2011, created by Lyris, was given to attendees, providing an actionable 35-page guide on optimizing email marketing campaigns for improved results.

Lyris concluded the week hosting a Webinar, Connected Marketing: How It's Revolutionizing Online Marketing on Thursday October 14.  David Daniels, CEO of The Relevancy Group, and Andrea Scarnecchia, VP marketing at Lyris introduced connected marketing and shared useable tactics to bridge gaps within marketing organizations for more effective, efficient and profitable online marketing campaigns.

"Connected marketing represents the future of online marketing, in which silos between marketing channels and content are broken down," said Blaine Mathieu, CMO at Lyris.  "This approach, highlighted throughout the week, drives greater marketing efficiency and campaign optimization by integrating channels like web, social and mobile, with email marketing at the hub."

About Lyris, Inc.

Lyris, Inc. (OTCBB: LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. For more information, please visit The company is based in Emeryville, Calif.

SOURCE Lyris, Inc.